We use cookies to provide you with better browsing experience, functionality and performance. Detailed information on the use of cookies on this Site is provided in our cookie policy. By continuing to browse this site or clicking on "Accept" button, you consent to the use of cookies.
Accept
TOO MUCH INFORMATION
NOT ENOUGH MEANING
NEED TO ACT FAST
WHAT SHOULD WE REMEMBER
We notice things already primed in memory or repeated often
Bizarre / funny / visually-striking / anthropomorphic things stick out more
We notice when something has changed
We are drawn to details that confirm our existing beliefs