Provis & Khidmah: Designing & refreshing the complaint escalation matrix

As part of the engagement we were tasked to define the complaint management approach: deliver the escalation matrix with cases, SLAs, roles & priorities.
complaint management
escalation strategy
customer service
Client
Provis & Khidmah
Date
September 1, 2021
Role
CX Consultant
Website
https://provis.com
Transforming Businesses

Our Impact in Numbers

Our services have helped numerous companies achieve significant improvements in customer satisfaction, revenue growth, operational efficiency, employee productivity, and customer retention. With a track record of delivering results, we are committed to transforming businesses.

Net Promoter Score (NPS)

83

Increased the NPS score in property and facility management assets

Escalation Cases

183

Identified & augmented across various property and facility management scenarios

Assets Involved

3

Including Provis estate management, Khidmah IFM & Khidmah Home

Quick Facts

The brief behind the complaint management initiative

Provis & Khidmah are subsidiaries of Aldar Group that engage with customers after the sales is done and the handover happened.

It's their task to respond to complaints and emergencies of the customer and often, respond to defect liability period requests.

While Provis is mainly focused on integrated estate services solutions with a portfolio of over 30,000 units, they also run Owners Association, support Aldar with Asset Management, including sales and leasing.

Khidmah (3200+ employees, 80 projects) is facility management and home maintenance partner.

Contributors
Aslan Patov
Founder & CEO
Renascence
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Context, Approach & Methodology

  • To create their new escalation matrices, we have interviewed key stakeholders, used our previous experience (Dubai Properties, Emaar, Meraas) and validated a plan based on the best practices and customer expectations, that were collected during a series of engagements with existing customers, phone calls shadowing & online feedback analysis.

The Groundwork

  • One scope. The key scope was to review existing escalation matrix of Khidmah on Facilities Management & create a brand new for Provis on Estate Management.
  • 28 categories of escalation including residential, financial, sales, electrical, elevators, plumbing, mechanical & others
  • 181 cases invovled

The Results

  • Touchpoint Analysis: Followed by recommendations on how to improve the engagement with customers
  • Playbooks: To ensure that recurring or ad-hoc issues are handled well
  • Linear Escalation Strategy: A matrix for linear escalations and cases, including roles, priorities and SLAs.
  • Non-linear Escalation Strategy: What if there are some emergency cases that can't fall into the same funnel or prioritised using the matrix?
  • Escalation Process: Showing how the escalation should be handled in the system

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FAQs

Few questions we frequently encounter in regards to customer experience consulting

What is customer experience consulting?

Customer experience consulting involves helping businesses improve every interaction a customer has with their brand. Consultants analyze customer journeys, identify pain points, and implement strategies to enhance satisfaction, loyalty, and overall customer experience.

Why is customer centricity important for businesses?

Customer centricity focuses on creating positive customer experiences at every touchpoint. It is crucial because it leads to higher customer satisfaction, loyalty, and retention, ultimately driving business growth and profitability.

How can customer experience consulting benefit my business?

Customer experience consulting can benefit your business by providing expert insights into customer behavior, identifying areas for improvement, and developing tailored strategies to enhance customer satisfaction, increase loyalty, and boost revenue.

What are the key components of a successful customer experience strategy?

A successful customer experience strategy includes understanding customer needs and preferences, mapping the customer journey, implementing personalized interactions, gathering and analyzing feedback, and continuously improving processes based on data-driven insights.

How does customer feedback play a role in customer centricity?

Customer feedback is vital for customer centricity as it provides direct insights into customer experiences and expectations. By collecting and analyzing feedback, businesses can make informed decisions to enhance their services and products, leading to better customer satisfaction.

What tools and technologies are used in customer experience consulting?

Tools and technologies used in customer experience consulting include customer relationship management (CRM) systems, customer feedback platforms, journey mapping tools, analytics software, and artificial intelligence (AI) for personalized experiences.

How can businesses measure the success of their customer experience initiatives?

Businesses can measure the success of their customer experience initiatives through key performance indicators (KPIs) such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES), customer retention rates, and revenue growth.

What are common challenges in implementing a customer-centric culture?

Common challenges in implementing a customer-centric culture include resistance to change, lack of alignment across departments, inadequate customer data, insufficient training for employees, and difficulty in measuring and analyzing customer experience metrics.

How can personalization improve customer experience?

Personalization can improve customer experience by tailoring interactions, offers, and communications to individual customer preferences and behaviors. This makes customers feel valued and understood, leading to increased satisfaction and loyalty.

What role does employee training play in customer experience consulting?

Employee training is crucial in customer experience consulting as it equips staff with the skills and knowledge to deliver exceptional service. Training programs focus on understanding customer needs, effective communication, problem-solving, and fostering a customer-centric mindset.

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