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Office
601 Burj Al Salam, Trade Center, Dubai
Customer Experience Archetypes & Personas
Our CX Archetypes Design services help businesses understand and segment their customer base. By creating detailed customer archetypes, we enable you to tailor experiences and interactions, enhancing personalization and engagement to drive loyalty and satisfaction.
Industry leaders trust us with their CX and consulting initiatives.
Transform Your Strategy with Customer Experience Archetypes
Customer Experience (CX) Archetypes empower your business to deeply understand and segment your customer base. By designing archetypes, you can craft more relevant and engaging customer journeys, leading to increased satisfaction and loyalty.
Tailored Customer Journeys
Designing customer experience archetypes allows you to create tailored journeys that resonate with your distinct customer segments, enhancing their overall experience and satisfaction.
Increased Personalization
Archetypes enable you to deliver highly personalized interactions and offers, ensuring that each customer feels valued and understood, which leads to greater loyalty and engagement.
Maximize Customer Value with CX Archetypes
Our communication maps help you manage customer expectations by providing a clear and structured framework. By understanding the customer journey and touchpoints, you can effectively align your messaging and deliver a consistent brand experience. With our solution, you can enhance customer satisfaction, build trust, and drive loyalty.
Boost Efficiency and Consistency with CX Archetypes
Implementing CX archetypes helps streamline your operations and align your team around a unified customer understanding. This consistency ensures that every customer interaction is efficient, effective, and meets their expectations, driving better business outcomes.
Streamlined Processes
By defining clear archetypes, you can streamline your customer service processes, ensuring that every interaction follows a consistent and efficient approach tailored to different customer needs.
Enhanced Team Alignment
Customer experience archetypes provide a common framework that aligns all team members around a unified understanding of customer expectations, improving collaboration and service delivery.
Design Like a Pro with Our Consulting & CX Templates
Unlock Professional Quality and Effortless Design with Our Exclusive & Free Templates
Customer Experience (CX) Archetypes
Explore our approach to CX Personas / Archetypes design
Our approach to cx archetypes development
Understand your customer to drive state-of-art CX personalisation
1. Research & Data Collection
The first step involves gathering comprehensive data about your customers. This includes quantitative data (demographics, purchase history, website interactions) and qualitative data (customer feedback, surveys, interviews).
2. Segmentation Analysis
Then we segment your customers into distinct groups based on the collected data. This step involves identifying common characteristics and behaviors within your customer base.
3. CX Archetype Development
At step 3, we create detailed customer experience archetypes / personas for each customer segment. Personas are fictional characters that represent the typical behaviors, needs, and preferences of each segment.
4. Behavioral and Needs Analysis
Finally, we analyze the specific behaviors and needs of each persona to understand what drives their interactions with your brand. This step helps in tailoring strategies to meet their unique needs.
Experience Echoes
Renascence
Case Studies
Check what we have done in the past
Msheireb Downtown Doha. Customer Loyalty Program Experience Journeys
We revamped Msheireb's loyalty program by redesigning tailored customer journeys for residential tenants, visitors, and commercial tenants. This project included mapping out key stages—such as discovery, lease, and renewal—across all segments to enhance engagement and ease of use.
CX Journeys Design
Msheireb Downtown Doha. Customer Loyalty Program Strategy
We developed a loyalty program for Msheireb Properties in Qatar to boost customer retention and drive revenue. The program featured a 9-stage customer journey, segmented by customer archetypes, and incorporated a closed-loop feedback strategy using NPS, CSAT, and CES surveys.
Customer Experience Strategy
Teyaseer. Elevating CX with Real-Time Customer Feedback Integration
For Teyaseer, we mapped a 9-stage customer journey from awareness to handover, integrating NPS, CSAT, and CES surveys to capture real-time feedback via email, SMS, and calls. Automated triggers ensured timely feedback collection, enabling immediate insights and actions to enhance CX at each touchpoint.
Customer Experience Strategy
Modon. Customer Journey Mapping and VOC Strategy for Real Estate Excellence
We partnered with Modon, a UAE real estate developer, to enhance their CX strategy for a 36-month project involving 350+ townhouses, villas, and apartments. The strategy featured customer journey mapping, communication improvements, and a closed-loop Voice of Customer (VOC) system.
Voice of Customer Strategy
Aldar. CX Governance and Reporting Framework Implementation
Aldar Properties partnered with us to establish a CX governance program, evolving into the CX Committee (CXC), overseeing CX across multiple business units. From January 2022 to January 2023, over 10 reports were produced, evaluating key business units, with insights from Voice of Customer (VOC) and mystery audits.
CX Governance Strategy
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Aldar Hospitality. An Approach to Customer Experience (CX)
Aldar Properties sought to enhance customer experience across five hotels from their hospitality portfolio. Analysis of touchpoints, design of journeys and playbooks, COVID-19 game plan and other efforts led to immediate improvements in service interactions and long-term strategies for boosting guest satisfaction and loyalty.
CX Implementation Roadmaps
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Aldar Education. Transforming Customer Experience (CX) through the Admissions Process
Aldar Academies revamped their admissions process by assessing the existing workflow and designing a more efficient future process. This overhaul reduced process time by 88 hours, cut complexity by 3%, decreased effort by 34%, and increased automation tenfold, streamlining operations and enhancing overall efficiency.
CX Implementation Roadmaps
Aldar Hospitality. Escalation Strategy Framework for Efficient Case Management
Aldar Hospitality developed a escalation strategy featuring an 8-level priority system, 4 escalation channels, and a detailed matrix to manage and resolve issues effectively, ensuring prompt attention for urgent matters and efficient handling of less critical cases.
Escalation Strategy
Aldar Academies. Designing Escalation Strategy for Education
Aldar Academies developed an escalation strategy to enhance customer support operations. This strategy introduced an 8-level priority system, 4 escalation stages, and a detailed escalation matrix to streamline case management and ensure timely resolution of issues.
Escalation Strategy
Aldar. VIP Program Design for Customer Loyalty and Engagement
The VIP Program by Aldar Properties introduces a dynamic tiered loyalty system aimed at increasing customer engagement and loyalty. Tailored to reflect the spending habits and preferences of Aldar’s diverse customer base, the program includes exclusive tiers for high-profile clients like celebrities and Sheikhs. Key elements include early access to projects, premium perks, and personalized services, all designed to reward and retain valued customers.
Customer Rituals & Ceremonies
Aldar Academies. Education Customer Experience (CX) Journeys and Escalation Strategy
Developed a strategy to enhance the customer experience (CX) for Aldar Academies, focusing on students and parents during the COVID-19 pandemic. The project included defining 9 customer journey stages, identifying 70+ steps, and addressing over 120 pain points.
CX Implementation Roadmaps
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Wasl. Voice of Customer (VOC) Strategy Development
Implemented a Voice of Customer (VOC) strategy for Wasl, analyzing four distinct customer types and covering 100+ touchpoints across customer journeys. A closed feedback loop was established to drive continuous customer insights, enhance service delivery, and improve overall satisfaction.
Voice of Customer Strategy
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Wasl. Customer Experience (CX) Journey Mapping in Real Estate
Defined over 90 stages and developed 18 detailed customer journeys for Wasl, spanning residential, commercial, and land leasing categories. Conducted four workshops to align stakeholders on improving customer-centric experiences and optimizing processes for future journey enhancements.
CX Journeys Design
Wasl Mobile App & Self-Service Digital Transformation
Developed over 500 wireframes and conducted a audit of 300+ screens to optimize Wasl’s digital platforms. Created two digital strategies to streamline user journeys, focusing on a super app versus specialized apps to enhance customer experience and operational efficiency.
UX & Wireframes Design
Wasl Properties. Development and Integration of Process Maps for Operational Efficiency
Developed 123 detailed process maps for Wasl, a leading real estate developer in Dubai, to streamline operations, ensure seamless Salesforce integration, and enhance efficiency across seven business units, improving internal workflows and customer experience.
Process Design
Wasl. Customer Service Design for Real Estate
Renascence conducted a customer service analysis for Wasl, a leading real estate developer in Dubai, to drive digital transformation and enhance customer experience through data segmentation, pain point identification, and strategic recommendations.
Service Design
SODIC. Commercial Real Estate CX Strategy and Customer Experience Enhancement
Spearheaded a year-long CX transformation for SODIC, focusing on enhancing commercial strategies, customer journeys, and VOC programs. Involved 12 months of continuous reporting, evaluation of 4 key business units, and the generation of over 10 CX and VOC reports to drive customer satisfaction and market competitiveness.
Customer Experience Strategy
SODIC. Implementation of Voice of Customer Strategy for Enhanced Engagement
Designed a robust Voice of Customer (VOC) strategy for SODIC, incorporating 10 data collection methods, 3 key CX metrics (NPS, CSAT, CES), and analyzing 9 software solutions to enhance customer satisfaction and feedback management.
Voice of Customer Strategy
SODIC. Real Estate Communication Strategy for Enhanced Customer Engagement
Evaluated communication practices across 14 departments, streamlined 5 key processes, and reviewed 106 documents from 3 business units. Developed a communication strategy that ensured consistency, clarity, and brand alignment, while improving customer engagement and stakeholder management.
Communication Strategy - Single Solution Page
SODIC. Real Estate Customer Experience Strategy for Enhanced Engagement and Satisfaction
Developed a CX strategy for SODIC, identifying eight customer types, conducting 46 stakeholder sessions, and addressing 400+ pain points across 76 customer journey steps. The strategy included customer segmentation, a VoC program, and governance model implementation, leading to significant improvements in customer satisfaction and loyalty.
Customer Experience Strategy
SODIC. Real Estate Customer Experience (CX) Journey Mapping
Developed six detailed customer journeys for SODIC, including three "as-is" journeys and three "future" journeys. Defined 5+ stages and 26+ steps, with over 400 internal tasks documented. Identified pain points and opportunities to enhance the customer experience through meticulous research and strategic improvements.
CX Journeys Design
SAAS Properties. Enhancing Real Estate Sales Launch Customer Experience (CX)
Bridging Organizational Gaps to Elevate CX at SAAS Properties
CX Implementation Roadmaps
SAAS Properties. Transforming Customer Experience (CX) through Customer Rituals and Cultural Change
SAAS Properties elevated its customer experience by embedding 7 key CX rituals and creating 4+ personalized greetings across various communication channels. These rituals were designed to enhance 10 critical stages of the customer journey, from the initial sales gallery visit to the property handover.
Customer Rituals & Ceremonies
SAAS Properties. Embedding Customer Experience Vision through Structured Training Development
SAAS Properties improved customer experience by conducting 4+ training sessions across 9 departments, identifying key CX challenges through 12 stakeholder interviews, and performing 55 CX audits across crucial touchpoints. This initiative empowered employees and aligned CX practices with business goals for sustained growth and customer satisfaction.
CX Implementation Roadmaps
SAAS Properties. Enhancing Operational Efficiency through Process Mapping
SAAS Properties optimized over 40 processes across sales, post-sales, community management, and facility management. Engaging two business teams, the initiative mapped out 700+ tasks to reduce friction points and improve operational efficiency, enhancing both internal workflows and client satisfaction.
Process Design
SAAS Properties. Streamlining Complaint Management through an Escalation Strategy
SAAS Properties implemented a escalation strategy to address unresolved customer issues. This approach streamlined the process by defining clear escalation phases, priority levels, and service level agreements (SLAs), resulting in faster resolutions, better communication, and improved customer satisfaction.
Escalation Strategy
SAAS Properties. Elevating Customer Experience (CX) with an Integrated VOC Strategy
SAAS Properties launched a Voice of Customer (VOC) strategy, capturing key customer and broker feedback through surveys, interviews, and live data tracking. This structured approach provided actionable insights, closing the feedback loop and driving improvements in customer satisfaction and experience.
Voice of Customer Strategy
SAAS Properties. Elevating Customer Experience (CX) through Touchpoint Analysis and Mystery Audits.
We partnered with SAAS Properties to audit 23 touchpoints and benchmark performance against competitors. The project delivered key insights to enhance communication, service, and digital engagement, boosting customer satisfaction and retention.
CX Implementation Roadmaps
Wasl Properties. Transforming Customer Experience with In-Depth Touchpoint Audits.
Discover how Wasl Properties leveraged a touchpoint analysis and mystery audits across its Residential, Commercial, Freehold, and Lands units to enhance customer interactions, streamline operations, and boost engagement through targeted, actionable recommendations.
CX Journeys Design
Versace. Elevating CX through Mystery Shopping Audits.
Learn how Versace utilized expert visits and mystery shopping audits to identify pain points in the customer journey and implement targeted recommendations, enhancing store performance and elevating the overall customer experience in franchise-owned locations.
CX Implementation Roadmaps
SODIC. Enhancing Customer Experience (CX) through Site Visits and Mystery Shopping Audits.
Discover how SODIC utilized mystery audits and site visits to identify customer journey pain points and implement actionable recommendations for enhancing the customer experience across its diverse business units.
CX Implementation Roadmaps
Swarovski. Boosting retail CX through mystery shopping strategy & audits
Explore how Swarovski leverages mystery shopping insights to refine customer experiences (CX) and encourage positive shopping behaviors through targeted engagement strategies.
CX Implementation Roadmaps
Nudging customers to book services and attend their ladies salon appointments
The goal of the project was to encourage customers to make bookings after calling & improve attendances of all bookings made.
Communication Strategy - Single Solution Page
Emaar Properties. Transforming conversion power, experience & design of a property sales kiosk
Emaar asked us to check how effective their current kiosk was and come up with a set of improvement or a model that can become a benchmark amongst property sales kiosks.
Service Design
Chalhoub Group. Transforming internal culture through a group-wide CX Academy
Our engagement with Chalhoub Group was about educating several retail brands on the importance of CX and showcasing an approach to customer experience design.
Customer Rituals & Ceremonies
Reel Cinemas. Complementing journeys & operations with a new cinema info screen UI
Reel Cinemas decided to transform the space, revamp operations by digitising them & reducing the human factor. The new screen was supposed to complement the transformation.
UX & Wireframes Design
Chalhoub Group. Putting customer experience in the center of fashion & beauty retail
Supporting Chalhoub Group in building a CX practice that would then take over the group's customer experience intiative and arming them with a bullet-proof cx design toolkit
CX Journeys Design
City Walk by Meraas: Defining what a shopping & leisure destination of the future is
How one would define a destination of the future? How can a group manage multiple destinations of different formats and consistently deliver to a range of customers?
CX Archetypes Design
Transforming group-wide customer experience in Emaar Properties
Multiple departments, multiple business verticals, 18 months of engagement and many great products
UX & Wireframes Design
Level Shoes Behavioral & Customer Experience Transformation
Our efforts were aimed at understanding the customer and the way he shops in the fast-paced retail environment to build a cutting edge experience around him.
Customer Experience Strategy
Dubai Properties Real Estate Customer Experience Transformation
From signing a SPA, through the journey of becoming a homeowner in Dubai
Customer Experience Strategy
Provis & Khidmah: Designing & refreshing the complaint escalation matrix
As part of the engagement we were tasked to define the complaint management approach: deliver the escalation matrix with cases, SLAs, roles & priorities.
Escalation Strategy
Aldar Group Customer Experience Transformation
The engagement was driven by the group management. The effort was aimed at making Aldar a company that is driven by customer-centric solutions and services
CX Journeys Design
Emaar Customer Happiness Center CX Design & Transformation
The goal of the project was to understand how well the customer happiness center supports, guides, navigates & satisfies customers
CX Journeys Design
Transforming Free Zone Customer Journeys, Processeses and Systems
We redesigned all processes from the ground up with a customer centric approach to enable a new improved customer journey.
Process Design
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FAQs
Few questions we frequently encounter in regards to customer experience consulting
What is customer experience consulting?
Customer experience consulting involves helping businesses improve every interaction a customer has with their brand. Consultants analyze customer journeys, identify pain points, and implement strategies to enhance satisfaction, loyalty, and overall customer experience.
Why is customer centricity important for businesses?
Customer centricity focuses on creating positive customer experiences at every touchpoint. It is crucial because it leads to higher customer satisfaction, loyalty, and retention, ultimately driving business growth and profitability.
How can customer experience consulting benefit my business?
Customer experience consulting can benefit your business by providing expert insights into customer behavior, identifying areas for improvement, and developing tailored strategies to enhance customer satisfaction, increase loyalty, and boost revenue.
What are the key components of a successful customer experience strategy?
A successful customer experience strategy includes understanding customer needs and preferences, mapping the customer journey, implementing personalized interactions, gathering and analyzing feedback, and continuously improving processes based on data-driven insights.
How does customer feedback play a role in customer centricity?
Customer feedback is vital for customer centricity as it provides direct insights into customer experiences and expectations. By collecting and analyzing feedback, businesses can make informed decisions to enhance their services and products, leading to better customer satisfaction.
What tools and technologies are used in customer experience consulting?
Tools and technologies used in customer experience consulting include customer relationship management (CRM) systems, customer feedback platforms, journey mapping tools, analytics software, and artificial intelligence (AI) for personalized experiences.
How can businesses measure the success of their customer experience initiatives?
Businesses can measure the success of their customer experience initiatives through key performance indicators (KPIs) such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES), customer retention rates, and revenue growth.
What are common challenges in implementing a customer-centric culture?
Common challenges in implementing a customer-centric culture include resistance to change, lack of alignment across departments, inadequate customer data, insufficient training for employees, and difficulty in measuring and analyzing customer experience metrics.
How can personalization improve customer experience?
Personalization can improve customer experience by tailoring interactions, offers, and communications to individual customer preferences and behaviors. This makes customers feel valued and understood, leading to increased satisfaction and loyalty.
What role does employee training play in customer experience consulting?
Employee training is crucial in customer experience consulting as it equips staff with the skills and knowledge to deliver exceptional service. Training programs focus on understanding customer needs, effective communication, problem-solving, and fostering a customer-centric mindset.