Aslan Patov
Aslan, the visionary founder of Renascence since 2019, brings a wealth of expertise as a celebrated author of a Customer Experience framework. Beyond writing, he is a dedicated Customer Experience coach, an engaging speaker, a skilled choice architect, and a passionate advocate for behavioral science. His mission is to assist brands in achieving clarity in their processes, environments, and decision-making frameworks.
Reshaping the CX industry standards
Drawing on years of intensive behavioral research at prominent institutions like Geometry Global and Ogilvy, both in London and Dubai, Aslan was inspired to rethink the traditional approaches to customer needs and experiences.
This profound insight was crucial in establishing Renascence and has enabled successful collaborations with some of the region's top-tier brands, including Emaar, Meraas, Dubai Properties, Chalhoub Group, among others.
With a deep understanding of various sectors such as Real Estate and Financial Services, Aslan's leadership and innovative approach have been instrumental in reshaping how brands understand and interact with their customers.
Fused customer experience with behavioral economics through a series of products & solutions
Authored Compass CX - a behaviorally infused customer experience framework
Established a reputation for delivering unparalleled expertise and insights.
The beginning
Aslan's illustrious career, marked by geographic and professional milestones, showcases a trajectory of relentless ambition and profound insight into consumer behavior and digital marketing.
His journey began in Moscow, where he initially worked on the client side for a major water bottling brand. Here, he honed his skills in digital marketing, crafting campaigns that resonated deeply with consumers and set a high standard for innovation and effectiveness in the industry.
OgilvyAction, London
Seeking broader horizons and more challenging opportunities, Aslan moved to London, joining the prestigious brand activation agency OgilvyAction, later known as Geometry Global. This role placed him at the forefront of marketing strategy and implementation for some of the world's most recognized brands, including British American Tobacco, Tesco, Sainsbury's, Coca-Cola, Philips, Suntory, and the National Bank of Abu-Dhabi (later First Abu-Dhabi Bank). His focus was primarily on understanding customer behavior through deep intelligence and rigorous research, an area that became his specialty and passion.
Geometry Global, Dubai
Aslan's exceptional work did not go unnoticed. After several successful years in London, he was appointed to lead the newly formed Geometry Global Intelligence unit based in the Dubai office. In this strategic role, Aslan excelled in navigating complex market dynamics and consumer preferences across diverse industries.
"This role placed him at the forefront of marketing strategy and implementation for some of the world's most recognized brands, including British American Tobacco, Tesco, Sainsbury's, Coca-Cola, Philips, Suntory, and the National Bank of Abu-Dhabi (later First Abu-Dhabi Bank). "
His leadership and innovative approaches led to significant wins with high-profile clients such as tech-giant Huawei, pharmaceutical leader Pfizer, and Emirates, the world's largest airline company. Under his guidance, the team delivered groundbreaking research and strategic insights in various categories including pharma, FMCG, airlines, technology, automotive, and more.
His contributions to the field were recognized in 2015 when he received an agency-wide award for the best research within the Geometry Global network, underscoring his pivotal role in elevating the agency's research capabilities to a global standard. Inspired to push the boundaries further, Aslan joined a tech startup that specialized in behavioral research and customer experience solutions. His visionary leadership and innovative approach quickly attracted major brands like Emaar, Meraas, Majid al Futtaim, and Chalhoub Group.
Solouq, Dubai
After his tenure leading the Geometry Global Intelligence unit in Dubai, Aslan transitioned to Solouq, a specialized behavioral consulting firm in Dubai. This career move was a crucial step that deepened his focus on behavioral science within the realm of consumer interactions. At Solouq, Aslan’s role involved leveraging behavioral insights to enhance business strategies for clients. His work there was pivotal in integrating behavioral principles into marketing campaigns and customer experience models, significantly improving engagement and business outcomes.
During his time at Solouq, Aslan's projects often involved developing comprehensive behavioral strategies that addressed consumer motivations and barriers across diverse industries. This role not only reinforced his expertise in behavioral science but also enriched his understanding of its practical applications in business contexts. His achievements at Solouq laid the groundwork for his next venture, Renascence, where he further specialized in behaviorally led customer experience consulting.
"Under his leadership, Renascence has not only flourished but also expanded its influence, securing a roster of prestigious clients including Aldar, DAFZA, Dubai Properties, Wasl, Vanchura Group, and luxury brands like Versace, Dolce & Gabbana, and Swarovski."
Renascence Consulting, Dubai
In 2019, leveraging his vast experience and industry insights, Aslan established Renascence, marking the birth of the world's first behaviorally-led customer experience consulting firm. Under his leadership, Renascence has not only flourished but also expanded its influence, securing a roster of prestigious clients including Aldar, DAFZA, Dubai Properties, Wasl, Vanchura Group, and luxury brands like Versace, Dolce & Gabbana, and Swarovski. The firm's expertise has been sought after across various sectors, ranging from real estate and retail to luxury and lifestyle.
Renascence's innovative approach and successful track record under Aslan's guidance have propelled it onto the international stage. In 2022, the firm embarked on its first international project in Egypt, further solidifying its reputation as a leader in customer experience consulting. Aslan's career is a testament to the power of visionary leadership and a deep understanding of consumer behavior, illustrating his unwavering commitment to transforming the landscape of customer experience and marketing across the globe.