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Office
601 Burj Al Salam, Trade Center, Dubai
Hi, we are Renascence
A group of customer experience professionals who are united by the passion for understanding human behaviour
Who we are
Pioneers of behavioral economics in CX
Human behavior is at the core of our DNA
Our Values
We stand by our word.
We appreciate honesty.
We love exploring & discovering new approaches.
We nurture courage & don't give in to the status quo.
Our Vision
We envision a frictionless world where customers are not labelled & categorized, but are seen as humans with desires. Some expressed, others unconscious - but all equally understood by businesses and service providers.
Our Mission
Our mission is to equip brands, consulting teams and industries with the knowledge and tools to truly understand their customers’ behaviors, needs & desires.
Our Role
Together with the world we would like to put the customer's agenda in the center and pursue it: understand, design & implement excellent & innovative customer experiences.
Meet our Founder
Aslan Patov
Aslan has founded Renascence in 2019. He is the author of a Customer Experience framework, Customer Experience coach, speaker, choice architect & advocate of behavioral science. Helping brands bring clarity into processes, environments & decisions.
Years of behavioral research in Geometry Global & Ogilvy in London and Dubai offices pushed him to re-think the way customers needs & experiences are approached. It became fundamental in establishing Renascence and successfully engaging with the region's leading brands like Emaar, Meraas, Dubai Properties, Chalhoub Group & others. He has depth in Real Estate, Financial Services, and other industries.
Our Unique Services
Unlock Excellence with
Renascence's Signature Services
Check a set of our unique services. Developed and perfected by our R&D team.
Unparalleled Services
Behavioral Economics
Discover the power of Behavioral Economics in driving customer behavior.
Unparalleled Services
Mystery Audits
Uncover hidden insights with our mystery shopping & touchpoint audit services.
Unparalleled Services
Experience Design
Crafting seamless journeys, blending creativity and practicality for exceptional experiences.
Unlock Your Potential With Us
Discover our solutions & products
Management Consulting
Transforming businesses through strategic services and solutions
At our core, we believe in driving success by providing exceptional consulting services and customer experiences. With a diverse range of offerings, we help businesses thrive in today's dynamic market.
Expertise
Our team of experienced consultants brings deep industry knowledge and a strategic mindset to every project. We collaborate closely with our clients to deliver tailored solutions that drive tangible results.
Innovation
We embrace innovation and leverage cutting-edge technologies to help businesses stay ahead of the curve. Our creative approach enables us to develop unique solutions that address complex challenges.
Collaboration
We believe in the power of collaboration. By working closely with our clients, we foster strong partnerships and ensure that our solutions align with their goals and aspirations.
Excellence
We strive for excellence in everything we do. Our commitment to delivering high-quality services and exceptional customer experiences sets us apart and drives our clients' success.
Recognized for Excellence in Consulting Services
Our commitment to delivering exceptional consulting services has been acknowledged with prestigious awards and recognitions.
Customer testimonials
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Worked closely with the team to develop new frameworks and approaches that helped our business.
Their experts in CX consultancy and Mystery Shopping. Highly recommend their approach to CX.
Their experts in CX consultancy and Mystery Shopping. Highly recommend their approach to CX.
Razan Niazi
CX Manager, Chalhoub Group
Great, effective team that goes extra miles and provides good service. Professional & friendly.
Asma Ben Salah
VP, Customer Excellence, Aldar Properties
You can always expect the best from team Renascence. Hard working. Always share their opinion and recommendations with respect. I really appreciate that as a client. I enjoy bouncing ideas with them."
Ilaria Buonpane
Marketing & CX Director, Talabat
Very proactive & patient experts.Always excellent outcome. Loved working with them.
Ahmed Elsaadi
CX Director, Provis & Khidmah
The team brings high quality standards and very helpful best practices and COE framework. They support the client in all delivery aspects. Had a great experience overall when I worked with the team in Emaar.
Lamya Aubert
Program Manager, Emaar IT
The team is extremely trustworthy. Meeting the deadlines, always proposing improvements and great attitude.
Fernando Sanchez Rasueros
SVP Innovation & Investments, Aldar Group
Working with the team is a great pleasure and a stimulating experience. They always understand the business requirements and has proven to always deliver against the very high expectations I was setting.
Their passion for CX and drive towards research and innovation leads to unique and relevant methodologies that will for sure result in high quality findings. Finally, teams and stakeholders always enjoy interacting with them.
Their passion for CX and drive towards research and innovation leads to unique and relevant methodologies that will for sure result in high quality findings. Finally, teams and stakeholders always enjoy interacting with them.
Gregoire Charpe
Group Director, CX & Innovation, Majid Al Futtaim
From the beginning they have felt like an extension of my team, working alongside and independently engaging those directly involved in the project as well as the supporting functions surpassing my expectations.
Alexander Davies
COO, Dubai Properties
Very professional and hard working team. We worked together on multiple UX projects and had amazing outcomes. They always proposed the best solution regardless of the complexity of our requirements.
Maral Darakjian
Project Manager, Emaar Entertainment
Renascence's Pool of Talents
Meet Our Team
Get to know the talented individuals behind our success.
Riwa Al Hakeem
Junior Consultant
Ruba Al Hakeem
Consultant
Milan Thomas
Data Analyst
Noor Abdelhafez
Head of Mystery
Ayman Ahmed
P&P Specialist
Aziz Abdulfattah
Consultant
Lerato Mantsui
Senior Consultant
Anagiel Guevarra
Consultant
Stephanie Assio
Director
Aslan Patov
Founder & CEO
Renascence Blogs
Experience Journal
Discover the latest industry trends and expert insights in our blog.
Marketing
The Power of Storytelling in Marketing
Learn how storytelling can elevate your marketing strategy.
Technology
The Future of AI in Business
Discover how AI is transforming industries and shaping the future.
Behavioral Economics
Behavioral Economics Jobs: Careers That Make a Difference
This article explores real job roles, industries hiring behavioral experts, and why these careers are making an impact on how we live, work, save, spend, and relate to systems around us.
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Employee Experience
Employee Experience (EX) Officer Job Description: Key Responsibilities And Requirements
The role of an Employee Experience (EX) Officer has transformed from a supporting HR function to a strategic leadership role critical to organizational success. In 2026, EX Officers are expected to do far more than manage surveys or support onboarding — they are responsible for designing, leading, and embedding employee-centric cultures, backed by behavioral science, analytics, and cross-functional collaboration.
Behavioral Economics
Behavioral Economics Overview: A Comprehensive Snapshot
Behavioral economics is not a theory tucked away in academia — it’s a practical lens reshaping how we understand real decisions in the real world. From why we overspend on holidays to how we choose retirement plans or respond to customer feedback, behavioral economics reveals the gap between rational models and human behavior.
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Employee Experience
Insights From Employee Experience (EX) Experts: Trends, Tips, And Predictions
Employee Experience (EX) has moved beyond the realm of HR buzzwords. It’s now a strategic differentiator, influencing everything from performance and innovation to retention and brand equity. But what separates real EX impact from performative gestures? The answer lies in what the experts are doing — and more importantly, what they’re predicting next.
Behavioral Economics
Behavioral Economics For Leaders: How to Make Better Decisions
Leadership isn’t just about vision — it’s about decisions. Every day, leaders choose what to build, who to hire, how to communicate, and where to invest. And more often than not, those choices are made not by logic alone, but by bias, habit, and emotion
Customer Experience
Building a Successful CX Lab: Strategies, Tools, and Case Studies
A Customer Experience (CX) Lab is more than a workspace — it’s a system for testing, learning, and scaling what truly works for customers. Organizations serious about designing emotionally intelligent, frictionless, and measurable experiences now treat CX Labs as core infrastructure, not innovation theatre.
Behavioral Economics
What Are Behavioral Science Examples? Real-Life Cases Illustrating Human Behavior
Behavioral science isn’t a theory you memorize — it’s a toolkit you apply. Across industries and governments, behavioral science has been used to improve everything from tax compliance to customer onboarding, retirement savings to medication adherence. These interventions are rooted in understanding how humans actually behave, not how classical models say they should.
Behavioral Economics
Behavioral Economics Chicago: What the Windy City Teaches Us About Bias
Chicago isn’t just known for deep-dish pizza and windy winters — it’s also one of the most intellectually influential cities in the development of behavioral economics. From Nobel Prize-winning research to groundbreaking experiments in policy, finance, and public behavior, Chicago has long been a proving ground for challenging traditional economic models.
Customer Experience
How a CX Lab Drives Innovation: Best Practices for Testing and Learning
Customer experience (CX) innovation can’t rely on assumptions — it requires structured experimentation, live testing, and the ability to fail forward. That’s where the CX Lab comes in. A CX Lab is not just a physical space, but a formalized approach where real user behaviors, feedback, and outcomes are observed and analyzed to improve services, systems, and emotional journeys.
Behavioral Economics
Behavioral Economics Jobs: Careers That Make a Difference
It’s no longer just about being an economist. In 2026, behavioral economics has become one of the most applied, impactful, and interdisciplinary fields for professionals who want to drive change — in policy, business, healthcare, education, customer experience (CX), and beyond.
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Employee Experience
Employee Experience (EX) Officer Job Description: Key Responsibilities And Requirements
In 2026, companies across sectors — from tech and government to retail and real estate — are investing in dedicated EX leaders to redesign work not as a set of tasks, but as a series of emotionally intelligent, friction-minimized, memory-positive experiences. This article outlines exactly what this role requires — from strategic scope to behavioral capabilities.
Behavioral Economics
Behavioral Economics Overview: A Comprehensive Snapshot
Forget everything you thought you knew about how people make decisions. Behavioral economics flipped the script on the old-school belief that humans are rational agents calculating costs and benefits with machine-like precision. Instead, it introduced a more human truth: we're emotional, biased, distracted, and sometimes beautifully irrational.
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Employee Experience
Insights From Employee Experience (EX) Experts: Trends, Tips, And Predictions
Employee Experience (EX) has matured. What started as a rebranding of HR engagement now powers decisions in C-suites, boardrooms, and digital transformation programs across the globe.
Behavioral Economics
Behavioral Economics for Leaders: How to Make Better Decisions
In 2026, the most effective leaders are not just mastering finance or operations — they’re mastering behavioral decision design: how to reduce bias, shape choice, and build systems that align with how people truly think and feel. This article explores how behavioral economics is transforming leadership decision-making — from boardrooms to frontlines.
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Employee Experience
The Ultimate Employee Experience (EX) PPT Template: Design, Content, And Strategy
There’s nothing worse than an Employee Experience (EX) presentation that looks like it was made for shareholders. Slides packed with jargon, charts that don’t speak to emotion, and a strategy that feels more like a policy memo than a vision. In 2026, the best EX presentations do more than inform — they inspire.
Renascence Podcasts
Experience Loom
Discover the latest insights from industry leaders in our management consulting and customer experience podcasts.
The Naked Customer. Episode 3. Customer Loyalty, Brand Loyalty & CX
In this episode, Aslan Patov speaks with Chaya Sakhuja, CEO of QBF Consulting, about the evolution of loyalty programs in the Middle East. From the success of U by Emaar to the rise of bank-partnered loyalty programs, we uncover what makes a loyalty program truly work.
Artificial Intelligence
Coming soon
The Naked Customer. Episode 2. Artificial Intelligence (AI) in Customer Experience (CX)
In this episode of The Naked Customer Podcast, host Aslan Patov is joined by JD Ackley, CEO of RAIZOR AI, to explore the evolving role of AI in customer experience (CX) and its impact on automation, job security, and creativity.
Experience
Coming soon
The Naked Customer. Episode 1. Customer Experience Awards
In this episode of The Naked Customer Podcast, host Aslan Patov is joined by Mark Hamill, CEO & Co-founder of ARCET Global, to explore the evolution of Customer Experience (CX) and its growing role in business transformation.
Experience
Coming soon
The Naked Customer. Episode 1. Customer Experience Awards
In this episode of The Naked Customer Podcast, host Aslan Patov is joined by Mark Hamill, CEO & Co-founder of ARCET Global, to explore the evolution of Customer Experience (CX) and its growing role in business transformation.
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Artificial Intelligence
Coming soon
The Naked Customer. Episode 2. Artificial Intelligence (AI) in Customer Experience (CX)
In this episode of The Naked Customer Podcast, host Aslan Patov is joined by JD Ackley, CEO of RAIZOR AI, to explore the evolving role of AI in customer experience (CX) and its impact on automation, job security, and creativity.