Aldar. CX Governance and Reporting Framework Implementation

Aldar Properties partnered with us to establish a CX governance program, evolving into the CX Committee (CXC), overseeing CX across multiple business units. From January 2022 to January 2023, over 10 reports were produced, evaluating key business units, with insights from Voice of Customer (VOC) and mystery audits.
Customer Experience
CX Metrics
Customer Loyalty
Client
Aldar
Date
November 30, 2021
Role
CX Consultant
Website
https://www.aldar.com/en
Transforming Businesses

Our Impact in Numbers

Our services have helped numerous companies achieve significant improvements in customer satisfaction, revenue growth, operational efficiency, employee productivity, and customer retention. With a track record of delivering results, we are committed to transforming businesses.

Reporting Duration

12+

Months of continuous reporting for CX progress

Business Units Evaluated

4

Evaluated on monthly basis.

Reports Generated

10+

Reports generated from January 2022 to January 2023

Quick Facts

We partnered with Aldar, a leading real estate developer in the UAE, to help create a Customer Experience (CX) governance program.

We recommended a centralized Customer Experience (CX) Committee (CXC) led to a structured governance framework for Aldar's CX initiatives. Starting in January 2022, monthly CXC reports provided in-depth insights into customer feedback across Aldar's business units, covering areas such as development, education, and hospitality.

These reports analyzed Voice of Customer (VOC) data and mystery audit findings, pinpointing areas for improvement and highlighting successful practices. This continuous monitoring and evaluation allowed Aldar to make targeted CX improvements, helping decision-makers better align processes with customer needs. The CX Committee’s work laid the foundation for enhanced customer experiences across Aldar’s assets.

Contributors
Anagiel Guevarra
Consultant
Renascence
Aslan Patov
Founder & CEO
Renascence
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Context, Approach & Methodology

We began by suggesting a governance framework and carefully mapping out the setup and planning phases for Aldar's CX strategy. Initially, we recommended a centralized approach driven by the committee, with plans for decentralization over time. Once the framework was solidified, we focused on establishing a reporting mechanism to monitor CX across all Aldar assets.

Groundwork

From January 2022 to January 2023, we produced over 10 CXC reports, each covering one month. These reports assessed all of Aldar's key business units, including development, commercial, education, and hospitality. The data included Voice of Customer (VOC) insights and mystery audit findings, highlighting areas of success and those needing improvement. 

Each report involved a deep dive into customer feedback and journey analysis. Using a combination of VOC data and mystery audits, we identified key pain points in customer interactions. This allowed us to pinpoint specific areas where CX improvements could be made, where benchmarks can be assessed, and where Aldar was excelling.

Result

Through our continuous assessment and recommendations, Customer Experience (CX) across Aldar's assets significantly improved over the engagement period. The reports became a vital tool for decision-makers, helping them better understand customer needs and optimize their processes accordingly.

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You can always expect the best from team Renascence. Hard working. Always share their opinion and recommendations with respect. I really appreciate that as a client.I enjoy bouncing ideas with them.

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FAQs

Few questions we frequently encounter in regards to customer experience consulting

What is customer experience consulting?

Customer experience consulting involves helping businesses improve every interaction a customer has with their brand. Consultants analyze customer journeys, identify pain points, and implement strategies to enhance satisfaction, loyalty, and overall customer experience.

Why is customer centricity important for businesses?

Customer centricity focuses on creating positive customer experiences at every touchpoint. It is crucial because it leads to higher customer satisfaction, loyalty, and retention, ultimately driving business growth and profitability.

How can customer experience consulting benefit my business?

Customer experience consulting can benefit your business by providing expert insights into customer behavior, identifying areas for improvement, and developing tailored strategies to enhance customer satisfaction, increase loyalty, and boost revenue.

What are the key components of a successful customer experience strategy?

A successful customer experience strategy includes understanding customer needs and preferences, mapping the customer journey, implementing personalized interactions, gathering and analyzing feedback, and continuously improving processes based on data-driven insights.

How does customer feedback play a role in customer centricity?

Customer feedback is vital for customer centricity as it provides direct insights into customer experiences and expectations. By collecting and analyzing feedback, businesses can make informed decisions to enhance their services and products, leading to better customer satisfaction.

What tools and technologies are used in customer experience consulting?

Tools and technologies used in customer experience consulting include customer relationship management (CRM) systems, customer feedback platforms, journey mapping tools, analytics software, and artificial intelligence (AI) for personalized experiences.

How can businesses measure the success of their customer experience initiatives?

Businesses can measure the success of their customer experience initiatives through key performance indicators (KPIs) such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES), customer retention rates, and revenue growth.

What are common challenges in implementing a customer-centric culture?

Common challenges in implementing a customer-centric culture include resistance to change, lack of alignment across departments, inadequate customer data, insufficient training for employees, and difficulty in measuring and analyzing customer experience metrics.

How can personalization improve customer experience?

Personalization can improve customer experience by tailoring interactions, offers, and communications to individual customer preferences and behaviors. This makes customers feel valued and understood, leading to increased satisfaction and loyalty.

What role does employee training play in customer experience consulting?

Employee training is crucial in customer experience consulting as it equips staff with the skills and knowledge to deliver exceptional service. Training programs focus on understanding customer needs, effective communication, problem-solving, and fostering a customer-centric mindset.

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