Chalhoub Group. Putting customer experience in the center of fashion & beauty retail

Supporting Chalhoub Group in building a CX practice that would then take over the group's customer experience intiative and arming them with a bullet-proof cx design toolkit
CX Academy
CX Design
Mystery Audit
Client
Chalhoub Group
Date
June 1, 2018
Role
CX Consultant
Website
https://www.chalhoubgroup.com
Transforming Businesses

Our Impact in Numbers

Our services have helped numerous companies achieve significant improvements in customer satisfaction, revenue growth, operational efficiency, employee productivity, and customer retention. With a track record of delivering results, we are committed to transforming businesses.

Brands

12

Including Swarovski, Faces, Michael Kors, Level Shoes, Dolce & Gabbana, Tory Burch, MaxMara, Ghawali, Tanagra & others

Group Solutions

3

Group CX Toolkit, Group CX Audit Approach, Group CX Academy

CX Function

1

A group CX function & governance model set up

Quick Facts

Quick Facts

In 2019, Chalhoub Group invited us to help them transform the internal culture and infuse the "design thinking" into the day to day routine of brands in fashion and beauty.

Chalhoub Group is one of the largest fashion and beauty retail groups.

The main group is the leading partner of luxury, fashion and beauty in the Middle East through three types of activities: distribution, regionally and locally in 8 countries; retail, with over 750 stores; and marketing services. Some of Chalhoub's joint ventures include Louis Vuitton, Dior Couture, Sephora, Fendi, Puig, Celine, Givenchy, Louboutin, and Havas.

Some of the group's retail franchises include Saks Fifth Avenue, Loewe, Carolina Herrera, Swarovski, Lacoste, and Michael Kors.The distribution franchise includes L'Oréal Luxury.

The full scope of engagement that included multiple sections including a CX Academy, Toolkit Intro, Journey Mapping, Customer Experience Vision, Research of Customer Archetypes etc.

A framework that was used was built for Chalhoub Group & its brands providing with a toolkit that can be used to understand, map & design experiences.

Contributors
Aslan Patov
Founder & CEO
Renascence
Subscribe to more insights
By subscribing, you agree to our Privacy Policy and Terms of Service.
Thank you! Your subscription has been confirmed.
Oops! Something went wrong. Please try again later.
Share

Context, Approach & Methodology

  • The group created and is operating several retail own-concepts, including Level Shoes, spanning 96,000 square feet, with 40 designer boutiques; and department store Tryano and has acquired Christofle.To launch a group-wide CX Initiative we were tasked to develop a tailored to Chalhoub's needs and bespoke customer experience framework, aimed at:
    • Providing a toolkit for brands
    • Educating brands on how to use the toolkit
    • Improve an understanding of CX within the group
    • Bring up CX Champions across beauty and fashion
    • Create a task force for group-wide CX activities
    • Design new customer experience vision
    • Design as-is and future experience journeys
    • Research customer experience archetypes
    • Create a plan of action

The Groundwork

  • We engaged on a 6 months journey that started with CX maturity assessment, CX journey design and understanding of archetypes across the set of brands in Chalhoub Group. We worked closely with the new group customer experience function supporting its growth and development with tools and processes, methodologies development and ongoing operational support.

The Results

  • New Function
    • We have helped to build and launch a new CX function in Chalhoub Group with its very own tools and frameworks.
  • New Toolkit
    • We have provided with a full A-Z toolkit that can be used by teams across the group for DIY experience design exercises.
  • New Thinking
    • Across two group pillars and 10 brands we have transformed the way people used to think about customers and their experience.

Project Samples

A few examples of our the work we have delivered

No items found.
Experience Echoes

Similar case studies

Check similar case studies from other brands

Management Consulting

Nudging customers to book services and attend their ladies salon appointments

The goal of the project was to encourage customers to make bookings after calling & improve attendances of all bookings made.
View Project
Management Consulting

Emaar Properties. Transforming conversion power, experience & design of a property sales kiosk

Emaar asked us to check how effective their current kiosk was and come up with a set of improvement or a model that can become a benchmark amongst property sales kiosks.
View Project

Satisfied Clients

Hear what our clients have to say about our customer experience projects

You can always expect the best from team Renascence. Hard working. Always share their opinion and recommendations with respect. I really appreciate that as a client.I enjoy bouncing ideas with them.

Ilaria Buonpane

Head of CX

Their passion for CX and drive towards research and innovation leads to unique and relevant methodologies that result in high quality findings. Teams and stakeholders always enjoy interacting with them.

Gregoire Charpe

VP CX

From the beginning they felt like an extension of my team, working alongside and independently engaging stakeholders as well as the supporting functions surpassing my expectations.

Alex Davies

Vice-President

The team is extremely trustworthy. Meeting the deadlines, always proposing improvements and great attitude.

Fernando Sanchez

SVP Innovations

Very proactive & patient experts. Always excellent outcome. Loved working with them.

Ahmed Elsaadi

CX Director

Great, effective team that goes extra miles and provides great service. Very professional & friendly.

Asma Ben Salah

VP Communities

Transform your business with us

Discover how our consulting services can drive growth and success for your company.

Renascence Blogs

Experience Journal

Discover the latest industry trends and expert insights in our management consulting, behavioral economics, and customer experience blog.

Marketing

The Power of Storytelling in Marketing

Learn how storytelling can elevate your marketing strategy.
John Doe
11 Jan 2022
5 min read
Technology

The Future of AI in Business

Discover how AI is transforming industries and shaping the future.
Jane Smith
11 Jan 2022
5 min read
quote

quote

quote
Michael Johnson
11 Jan 2022
quote
quote

quote

quote
Emily Davis
11 Jan 2022
quote
quote

quote

quote
David Wilson
11 Jan 2022
quote
quote

quote

quote
Sarah Thompson
11 Jan 2022
quote
Customer Loyalty

Building Trust & Advocacy: Essential Strategies for Long-Term Customer Loyalty

In today’s competitive market, building trust and advocacy with customers is crucial for sustaining long-term loyalty and driving business success. Trust and advocacy go hand in hand; when customers trust a brand, they are more likely to become advocates, recommending the brand to others and remaining loyal over time.
Aslan Patov
July 22, 2024
6
min read
Customer Loyalty

Rewarding Loyalty: Strategies to Cultivate Long-Term Customer Relationships

In an era where customer acquisition costs are rising, rewarding loyalty has become a crucial strategy for fostering long-term customer relationships. Rather than solely focusing on attracting new customers, businesses are increasingly recognizing the importance of retaining existing ones by offering rewards that acknowledge and appreciate their loyalty.
Aslan Patov
July 22, 2024
7
min read
Customer Loyalty

Proactive Engagement: The Key to Strengthening Customer Loyalty

In a world where customers have endless choices and can switch brands with a click, proactive engagement has become a vital strategy for building and maintaining customer loyalty. Unlike reactive approaches that respond to customer actions, proactive engagement anticipates customer needs and reaches out to them before they have to ask.
Aslan Patov
July 22, 2024
6
min read
Customer Loyalty

Personalized Experiences

In today’s competitive market, personalized customer experiences have become a crucial differentiator for businesses. Personalization isn't just a trend; it's a strategic approach that enhances customer loyalty, drives engagement, and boosts overall satisfaction.
Aslan Patov
July 22, 2024
5
min read
Cultural Change

Embedding Cultural Change

Embedding cultural change is a critical step in ensuring that change initiatives become a lasting part of an organization’s DNA. Simply having a strategy is not enough; organizations must integrate cultural change into their daily operations and practices to achieve long-term success.
Aslan Patov
July 21, 2024
4
min read
Cultural Change

Building Resilience & Adaptability

Building resilience and adaptability is crucial for organizations facing constant change. Cultural change plays a significant role in fostering resilience and adaptability among employees, enabling them to navigate challenges and seize opportunities effectively.
Aslan Patov
July 21, 2024
4
min read
Cultural Change

Engaging Employees in the Change Process

Engaging employees in the change process is essential for successful cultural transformation. When employees are actively involved in change initiatives, they are more likely to support and contribute to the desired outcomes.
Aslan Patov
July 21, 2024
4
min read
Cultural Change

Aligning Leadership & Vision

Cultural change within an organization is pivotal for aligning leadership with the company's vision. When leaders and their teams share a unified vision, the entire organization can move cohesively toward common goals. This alignment fosters a strong organizational culture, drives performance, and enhances employee engagement.
Aslan Patov
July 21, 2024
4
min read
Employee Experience

Fostering Recognition & Feedback of Employees

Fostering recognition and feedback is a cornerstone of a positive employee experience, and it also has profound implications for enhancing customer experience. Effective recognition and constructive feedback not only boost employee morale and engagement but also drive superior customer service and satisfaction.
Aslan Patov
July 21, 2024
8
min read
Employee Experience

Investing in Learning & Development

Investing in Learning & Development (L&D) is a key driver for enhancing both employee experience and customer experience. In a rapidly evolving business landscape, organizations that prioritize continuous learning and professional growth not only boost their employees' skills but also improve overall organizational performance and customer satisfaction.
Aslan Patov
July 21, 2024
7
min read
Employee Experience

Employee Experience: Well-Being & Work-Life Balance

Employee well-being and work-life balance are critical components of a successful organization. Balancing professional responsibilities with personal life not only contributes to an individual’s overall health but also enhances organizational productivity and effectiveness.
Aslan Patov
July 21, 2024
7
min read
Employee Experience

Creating a Positive Work Environment

A positive work environment is the bedrock of a thriving organization. It's not just about having a pleasant office space; it's about cultivating a culture where employees feel valued, supported, and motivated.
Aslan Patov
July 21, 2024
7
min read
Digital Transformation

Driving Business Growth through Digital Transformation

Driving business growth is a primary goal for any organization. Digital transformation plays a crucial role in accelerating growth by leveraging new technologies and strategies.
Aslan Patov
July 20, 2024
4
min read
Digital Transformation

Empowering Innovations through Digital Transformation

Innovation is essential for staying ahead in today’s fast-evolving market. Digital transformation empowers businesses to drive innovation by leveraging new technologies and approaches.
Aslan Patov
July 20, 2024
4
min read
Digital Transformation

Enhancing Customer Experiences through Digital Transformation

Customer experience (CX) is a key differentiator in today’s competitive market. Enhancing CX through digital transformation not only meets customer expectations but also drives loyalty and growth.
Aslan Patov
July 20, 2024
4
min read
Renascence Podcasts

Experience Loom

Discover the latest insights from industry leaders in our management consulting and customer experience podcasts.

No items found.
No items found.
No items found.
No items found.
No items found.
No items found.

FAQs

Compass CX - a comprehensive customer experience (CX) design framework and toolkit developed by Renascence.

What is customer experience consulting?

Customer experience consulting involves helping businesses improve every interaction a customer has with their brand. Consultants analyze customer journeys, identify pain points, and implement strategies to enhance satisfaction, loyalty, and overall customer experience.

Why is customer centricity important for businesses?

Customer centricity focuses on creating positive customer experiences at every touchpoint. It is crucial because it leads to higher customer satisfaction, loyalty, and retention, ultimately driving business growth and profitability.

How can customer experience consulting benefit my business?

Customer experience consulting can benefit your business by providing expert insights into customer behavior, identifying areas for improvement, and developing tailored strategies to enhance customer satisfaction, increase loyalty, and boost revenue.

What are the key components of a successful customer experience strategy?

A successful customer experience strategy includes understanding customer needs and preferences, mapping the customer journey, implementing personalized interactions, gathering and analyzing feedback, and continuously improving processes based on data-driven insights.

How does customer feedback play a role in customer centricity?

Customer feedback is vital for customer centricity as it provides direct insights into customer experiences and expectations. By collecting and analyzing feedback, businesses can make informed decisions to enhance their services and products, leading to better customer satisfaction.

What tools and technologies are used in customer experience consulting?

Tools and technologies used in customer experience consulting include customer relationship management (CRM) systems, customer feedback platforms, journey mapping tools, analytics software, and artificial intelligence (AI) for personalized experiences.

How can businesses measure the success of their customer experience initiatives?

Businesses can measure the success of their customer experience initiatives through key performance indicators (KPIs) such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES), customer retention rates, and revenue growth.

What are common challenges in implementing a customer-centric culture?

Common challenges in implementing a customer-centric culture include resistance to change, lack of alignment across departments, inadequate customer data, insufficient training for employees, and difficulty in measuring and analyzing customer experience metrics.

How can personalization improve customer experience?

Personalization can improve customer experience by tailoring interactions, offers, and communications to individual customer preferences and behaviors. This makes customers feel valued and understood, leading to increased satisfaction and loyalty.

What role does employee training play in customer experience consulting?

Employee training is crucial in customer experience consulting as it equips staff with the skills and knowledge to deliver exceptional service. Training programs focus on understanding customer needs, effective communication, problem-solving, and fostering a customer-centric mindset.

Share your brief with us

Contact Renascence

Feel free to reach out to us. We love receiving messages & calls.

Thank you! Your message has been received!
Oops! Something went wrong. Please try again.
Email
For general inquiries, email us at
hello@renascence.io
Phone
For immediate assistance, call us at
+971 (0) 4-325-1047
Office
601 Burj Al Salam, Trade Center, Dubai