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Employee Experience (EX) Design in Government Services: Examples & Case Studies

When we consider the functioning of government services, the focus often lies on serving the public efficiently. However, to ensure that these services are effective and impactful, the experience of the employees who deliver them is crucial.

Employee Experience (EX) Design in Logistics and Transportation: Examples & Case Studies

Imagine a logistics and transportation company where every interaction, from recruitment to professional development, is smooth and employee-centric. This vision of exceptional Employee Experience (EX) Design in the logistics and transportation sector not only enhances employee satisfaction but also drives operational efficiency and customer satisfaction.

Employee Experience (EX) Design in Professional Services: Examples & Case Studies

Imagine a professional services firm where every interaction, from recruitment to professional development, is smooth and employee-centric. This vision of exceptional Employee Experience (EX) Design in the professional services sector not only enhances employee satisfaction but also drives client satisfaction and business growth.

Employee Experience (EX) Design in Technology: Examples & Case Studies

Imagine a technology company where every interaction, from recruitment to professional development, is smooth and employee-centric. This vision of exceptional Employee Experience (EX) Design in the technology sector not only drives innovation but also ensures a competitive edge.

Employee Experience (EX) Design in Media and Entertainment: Examples & Case Studies

Imagine a media and entertainment company where every interaction, from recruitment to professional development, is smooth and employee-centric. This is the vision of exceptional Employee Experience (EX) Design in the media and entertainment industry.

Employee Experience (EX) Design in Sports and Recreation: Examples & Case Studies

Imagine a sports and recreation company where every interaction, from recruitment to professional development, is smooth and employee-centric. This is the vision of exceptional Employee Experience (EX) Design in the sports and recreation industry.

Employee Experience (EX) Design in Fashion and Apparel: Examples & Case Studies

Imagine a fashion and apparel company where every stitch in the fabric of employee interactions is seamless, from the first interview to professional development. This vision of exceptional Employee Experience (EX) Design in the fashion industry not only enhances employee satisfaction but also drives creativity and innovation.

Employee Experience (EX) Design in Renewable Energy: Examples & Case Studies

Imagine a renewable energy company where every interaction, from recruitment to professional development, is smooth and employee-centric. This is the vision of exceptional Employee Experience (EX) Design in the renewable energy industry.

Employee Experience (EX) Design in E-commerce: Examples & Case Studies

Imagine an e-commerce company where every interaction, from recruitment to professional development, is smooth and employee-centric. This is the vision of exceptional Employee Experience (EX) Design in the e-commerce industry.

Employee Experience (EX) Design in Manufacturing: Examples & Case Studies

Imagine a manufacturing company where every interaction, from recruitment to professional development, is smooth and employee-centric. This is the vision of exceptional Employee Experience (EX) Design in the manufacturing industry.

Employee Experience (EX) Design in Hospitality: Examples & Case Studies

Imagine a hospitality company where every interaction, from recruitment to professional development, is smooth and employee-centric. This is the vision of exceptional Employee Experience (EX) Design in the hospitality industry.

Employee Experience (EX) Design in Healthcare: Examples & Case Studies

Imagine a healthcare organization where every interaction, from recruitment to professional development, is smooth and employee-centric. This is the vision of exceptional Employee Experience (EX) Design in the healthcare sector.

Employee Experience (EX) Design in Education: Examples & Case Studies

Imagine an educational institution where every interaction, from recruitment to professional development, is smooth and employee-centric. This is the vision of exceptional Employee Experience (EX) Design in the education sector.

Employee Experience (EX) Design in Telecommunications: Examples & Case Studies

Imagine a telecommunications company where every interaction, from recruitment to professional development, is smooth and employee-centric. This is the vision of exceptional Employee Experience (EX) Design in the telecommunications industry.

Employee Experience (EX) Design in Banking: Examples & Case Studies

Imagine a banking institution where every interaction, from recruitment to professional development, is smooth and employee-centric. This is the vision of exceptional Employee Experience (EX) Design in the banking industry.

Employee Experience (EX) Design in Retail: Examples & Case Studies

Imagine a retail company where every interaction, from recruitment to professional development, is smooth and employee-centric. This is the vision of exceptional Employee Experience (EX) Design in the retail industry.

Employee Experience (EX) Design in Real Estate: Examples & Case Studies

Imagine a real estate company where every interaction, from onboarding to professional development, is smooth and employee-centric. This is the vision of exceptional Employee Experience (EX) Design in the real estate industry.

Customer Experience (CX) Design in Bahrain: Examples & Case Studies

Imagine a country where every interaction, from government services to banking experiences, is seamless and customer-centric. This is the vision of exceptional Customer Experience (CX) Design in Bahrain.

Customer Experience (CX) Design in Egypt: Examples & Case Studies

In Egypt, a land where ancient history meets modern innovation, businesses are increasingly focusing on providing exceptional Customer Experience (CX) to stand out in a competitive market. From leveraging advanced technology to offering personalized services, companies in Egypt are dedicated to enhancing customer satisfaction and loyalty.

Customer Experience (CX) Design in Kuwait: Examples & Case Studies

In Kuwait, where tradition blends seamlessly with modernity, businesses are increasingly focusing on providing exceptional Customer Experience (CX) to stand out in a competitive market. From leveraging cutting-edge technology to offering personalized services, companies in Kuwait are dedicated to enhancing customer satisfaction and loyalty.

Customer Experience (CX) Design in Oman: Examples & Case Studies

In Oman, where tradition and innovation coexist, businesses are increasingly focusing on providing exceptional Customer Experience (CX) to stand out in a competitive market. From leveraging cutting-edge technology to offering personalized services, companies in Oman are dedicated to enhancing customer satisfaction and loyalty.

Customer Experience (CX) Design in Saudi Arabia: Examples & Case Studies

In Saudi Arabia, where tradition meets modernity, businesses are increasingly focusing on providing exceptional Customer Experience (CX) to stand out in a rapidly evolving market. From leveraging advanced technologies to offering personalized services, companies in Saudi Arabia are dedicated to enhancing customer satisfaction and loyalty.

Customer Experience (CX) Design in the UAE: Examples & Case Studies

In the UAE, where innovation and luxury meet, businesses are constantly striving to provide unparalleled Customer Experience (CX) to stand out in a competitive market. From cutting-edge technology to opulent services, the UAE has become a hub for exceptional customer experiences.

Customer Experience (CX) Design in Hospitals & Clinics: Examples & Case Studies

Imagine a hospital or clinic where every interaction, from appointment scheduling to post-treatment care, is seamless and patient-centric. This is the vision of exceptional Customer Experience (CX) Design in healthcare facilities.

Customer Experience (CX) Design in Dental Clinics: Examples & Case Studies

Imagine a dental clinic where every interaction, from appointment scheduling to follow-up care, is smooth and patient-centric. This is the vision of exceptional Customer Experience (CX) Design in dental clinics.

Customer Experience (CX) Design in Small & Medium Enterprises (SMEs): Examples & Case Studies

Imagine a small or medium-sized enterprise (SME) where every interaction, from customer inquiries to after-sales support, is seamless and supportive. This is the vision of exceptional Customer Experience (CX) Design in SMEs.

Customer Experience (CX) Design in Supermarkets & Grocery Stores: Examples & Case Studies

Imagine a supermarket where every interaction, from entering the store to checking out, is smooth and enjoyable. This is the vision of exceptional Customer Experience (CX) Design in supermarkets and grocery stores.

Customer Experience (CX) Design in Free Zone Authorities: Examples & Case Studies

Envision a Free Zone Authority where every interaction, from company registration to regulatory compliance, is seamless and efficient. This is the vision of exceptional Customer Experience (CX) Design in Free Zone Authorities.

Customer Experience (CX) Design in Sports and Recreation: Examples & Case Studies

Imagine a sports and recreation company where every interaction, from booking activities to post-event feedback, is seamless and exhilarating. This is the vision of exceptional Customer Experience (CX) Design in the sports and recreation industry.

Customer Experience (CX) Design in Fashion and Apparel: Examples & Case Studies

Imagine a fashion brand where every interaction, from browsing the latest collection to post-purchase support, is seamless and delightful. This is the vision of exceptional Customer Experience (CX) Design in the fashion and apparel industry.

Customer Experience (CX) Design in Renewable Energy: Examples & Case Studies

Imagine a renewable energy company where every interaction, from initial consultation to installation and maintenance, is seamless and empowering. This is the vision of exceptional Customer Experience (CX) Design in the renewable energy industry.

Customer Experience (CX) Design in Agriculture: Examples & Case Studies

Imagine an agricultural company where every interaction, from seed purchase to crop management support, is seamless and efficient. This is the vision of exceptional Customer Experience (CX) Design in the agriculture industry.

Customer Experience (CX) Design in Insurance: Examples & Case Studies

Imagine an insurance company where every interaction, from policy purchase to claim processing, is seamless and stress-free. This is the vision of exceptional Customer Experience (CX) Design in the insurance industry.

Customer Experience (CX) Design in Nonprofit and NGO: Examples & Case Studies

Imagine a nonprofit organization where every interaction, from donation to volunteer engagement, is seamless and impactful. This is the vision of exceptional Customer Experience (CX) Design in the nonprofit and NGO sector.

Customer Experience (CX) Design in Professional Services: Examples & Case Studies

Envision a professional services firm where every interaction, from initial consultation to project completion, is smooth and efficient. This is the vision of exceptional Customer Experience (CX) Design in the professional services sector.

Customer Experience (CX) Design in Construction: Examples & Case Studies

Imagine a construction company where every interaction, from project planning to completion, is seamless and transparent. This is the vision of exceptional Customer Experience (CX) Design in the construction industry.

Customer Experience (CX) Design in Logistics and Transportation: Examples & Case Studies

Picture a logistics company where every interaction, from order placement to delivery, is seamless and reliable. This is the vision of exceptional Customer Experience (CX) Design in the logistics and transportation sector.

Customer Experience (CX) Design in Government Services: Examples & Case Studies

Imagine a government agency where every interaction, from applying for permits to accessing public services, is seamless and efficient. This is the vision of exceptional Customer Experience (CX) Design in the public sector.

Customer Experience (CX) Design in Technology: Examples & Case Studies

Imagine a technology company where every interaction, from product usage to customer support, is seamless and delightful. This is the vision of exceptional Customer Experience (CX) Design in the technology sector.

Customer Experience (CX) Design in Media and Entertainment: Examples & Case Studies

Imagine a media company where every interaction, from content discovery to subscription management, is seamless and engaging. This is the promise of exceptional Customer Experience (CX) Design in the media and entertainment industry.

Customer Experience (CX) Design in Utilities and Energy: Examples & Case Studies

Imagine a utility company where every interaction, from bill payment to service requests, is smooth and efficient. This is the promise of exceptional Customer Experience (CX) Design in the utilities and energy sector.

Customer Experience (CX) Design in Manufacturing: Examples & Case Studies

Imagine a manufacturing company where every interaction, from order placement to product delivery, is smooth and efficient. This is the promise of exceptional Customer Experience (CX) Design in the manufacturing sector.

Customer Experience (CX) Design in Travel and Tourism: Examples & Case Studies

Imagine planning a trip where every step, from booking to the return journey, feels effortless and delightful. This is the promise of exceptional Customer Experience (CX) Design in the travel and tourism industry.

Customer Experience (CX) Design in Financial Services: Examples & Case Studies

Imagine a financial institution where every transaction is seamless, every query is resolved instantly, and every customer feels valued. This is the promise of exceptional Customer Experience (CX) Design in the financial services industry.

Customer Experience (CX) Design in Telecommunications: Examples & Case Studies

Picture a world where every call connects instantly, every query is resolved on the first attempt, and every customer interaction feels personalized. This is the vision of exceptional Customer Experience (CX) Design in the telecommunications industry.

Customer Experience (CX) Design in Retail: Examples & Case Studies

Step into a store where the shelves are perfectly arranged to match your taste, where the checkout process is a breeze, and where every interaction feels personalized—this is the magic of exceptional Customer Experience (CX) Design in the retail industry.

Customer Experience (CX) Design in Hospitality: Examples & Case Studies

Imagine stepping into a hotel where every interaction is seamless, personalized, and exceeds expectations—this is the power of exceptional Customer Experience (CX) Design in the hospitality industry. As travelers seek more than just a place to stay, delivering an outstanding customer experience becomes pivotal.

Customer Experience (CX) Design in Healthcare: Examples & Case Studies

Healthcare is more than just treatments and medications; it’s about building trust, ensuring comfort, and delivering exceptional patient experiences. With advancements in technology and a growing emphasis on patient-centered care, Customer Experience (CX) Design has become crucial in transforming the healthcare industry.

Customer Experience (CX) Design in Banking: Examples & Case Studies

In an era where digital transformation is redefining customer interactions, the banking sector stands at a pivotal juncture. The move from traditional banking to digital banking has brought about a significant shift in how customers expect to interact with their financial institutions.

Customer Experience (CX) Design in E-commerce: Examples & Case Studies

The e-commerce industry has experienced exponential growth, driven by the convenience and accessibility of online shopping. In this highly competitive landscape, Customer Experience (CX) Design has become a vital differentiator.

Customer Experience (CX) Design in Automotive Industry: Examples & Case Studies

The automotive industry is highly competitive, with brands vying for customer loyalty and market share. In this landscape, Customer Experience (CX) Design has become a key differentiator.

Customer Experience (CX) Design in Real Estate: Examples & Case Studies

Real estate is an industry where trust, transparency, and personal touch play crucial roles. In a market characterized by high-value transactions and long-term commitments, Customer Experience (CX) Design has become a vital differentiator.

Intergroup Comparison Bias: Comparing Own Group Favorably to Others

Intergroup Comparison Bias is a cognitive bias where individuals favorably compare their own group to other groups. This bias can significantly impact how customers perceive and interact with brands, as their sense of belonging and loyalty to their group influences their preferences and behaviors.

Self-Esteem Bias: Influence of Self-Esteem on Decisions

Self-Esteem Bias is a cognitive bias where an individual's self-esteem influences their decision-making and perceptions. This bias can significantly impact how customers perceive and interact with brands, as their self-esteem affects their preferences, behaviors, and satisfaction levels.

Homophily Bias: Preference for Similar Others

Homophily Bias is a cognitive bias where individuals prefer to associate with others who are similar to themselves. This bias can significantly impact how customers perceive and interact with brands, as they may be more attracted to businesses that reflect their own values, interests, and demographics.

Balance Theory: Striving for Consistency in Attitudes and Relationships

Balance Theory is a cognitive bias where individuals strive for consistency in their attitudes and relationships. This bias can significantly impact how customers perceive and interact with brands, as they seek to maintain harmony between their beliefs, attitudes, and relationships.

Context-Dependent Memory: Improved Recall When Context Matches Encoding

Context-Dependent Memory is a cognitive bias where individuals recall information more easily when the context during retrieval matches the context during encoding. This bias can significantly impact how customers remember and interact with brands, as their recall of experiences and information is influenced by the context in which it was originally encountered.

Attentional Bias: Focusing on Certain Information Over Others

Attentional Bias is a cognitive bias where individuals focus on specific pieces of information while ignoring others. This bias can significantly influence how customers perceive and interact with brands, as they may concentrate on certain aspects of products or services while overlooking others.

Motivated Disbelief: Disbelieving Information That Contradicts Desires

Motivated Disbelief is a cognitive bias where individuals disbelieve or dismiss information that contradicts their desires or preexisting beliefsThis bias can significantly impact how customers perceive and interact with brands, as they may ignore or reject information that does not align with their expectations.

Echo Chamber Effect: Reinforcement of Beliefs Through Homogeneous Information

The Echo Chamber Effect is a cognitive bias where individuals are exposed to information and opinions that reinforce their existing beliefs, often through homogeneous information sources. This bias can significantly impact how customers perceive and interact with brands, as they may become insulated from diverse perspectives.

Effort Minimization: Seeking the Path of Least Resistance

Effort Minimization is a cognitive bias where individuals prefer options that require the least amount of effort, often leading to choices based on convenience and ease. This bias can significantly impact customer behavior and decision-making, as customers gravitate towards solutions that simplify their experiences.

Brand Halo Effect: Overall Brand Perception Influencing Specific Judgments

The Brand Halo Effect is a cognitive bias where the overall perception of a brand influences specific judgments about its products or services. This bias can significantly impact how customers evaluate individual offerings, as their positive or negative views of the brand shape their opinions.

Intensity Matching: Comparing Different Aspects of Customer Experiences

Intensity Matching is a cognitive bias where individuals compare the intensity of different aspects of their experiences, often leading to skewed perceptions and judgments. This bias affects how customers evaluate products and services, as they may focus on the most intense experiences rather than a balanced assessment.

Empathy Bias: Overemphasizing Emotional Connections with Customers

Empathy Bias is a cognitive bias where individuals overemphasize emotional connections and empathy towards others, which can influence their decisions and actions. In the context of customer experience, this bias can lead to prioritizing customer feelings and emotions over objective data and facts.

Behavioral Anchoring: Fixation on Initial Behaviors

Behavioral Anchoring is a cognitive bias where individuals rely heavily on the first piece of information or initial behavior they encounter when making decisions. This initial "anchor" sets a reference point that influences subsequent judgments and actions.

Choice Overload: Difficulty in Making Decisions with Too Many Options

Choice Overload is a cognitive bias where individuals experience difficulty and stress when faced with too many options, leading to decision paralysis or dissatisfaction with their choice. This bias can significantly impact how customers interact with products and services, as an overwhelming number of choices can hinder decision-making and reduce satisfaction.

Equivocation Bias: Ambiguous Language Influencing Decisions

Equivocation Bias is a cognitive bias where individuals are influenced by ambiguous or vague language, leading to misinterpretation and potentially flawed decision-making. This bias can arise in various contexts, from marketing to customer service, where unclear communication affects customer perceptions and actions.

Congruence Heuristic: Preference for Consistent Information

The Congruence Heuristic is a cognitive bias where individuals prefer information that is consistent with their existing beliefs and knowledge. This bias influences how people process new information, often leading them to favor data that aligns with their preconceptions and dismiss contradictory information.

Incremental vs. Radical Change: Customer Preferences for Innovation

Incremental vs. Radical Change refers to the differences in customer preferences and reactions to gradual improvements versus revolutionary innovations. Incremental changes involve small, continuous improvements to existing products or services, while radical changes introduce completely new concepts that significantly alter the market.

Reference Group Effect: Evaluating Oneself Based on Comparison to a Group

The Reference Group Effect is a cognitive bias where individuals assess their own behaviors, attitudes, and achievements by comparing themselves to a group they identify with or aspire to join. This bias significantly impacts how people perceive themselves and make decisions, often leading to changes in behavior to align with the group norms.

False Balance: Giving Equal Weight to Unequal Evidence

False Balance is a cognitive bias where individuals or media present two sides of an argument as equally valid, even when one side has significantly more evidence supporting it. This bias often arises from a desire to appear neutral or fair, but it can lead to misinformation and skewed perceptions.

Compensatory Heuristic: Making Up for Shortcomings

The Compensatory Heuristic is a cognitive shortcut where individuals offset perceived weaknesses in one area by emphasizing strengths in another. This bias was first identified by Herbert A. Simon, a pioneer in cognitive psychology and Behavioral Economics, during his research on decision-making processes in the 1950s and 1960s.

Disconfirmation Bias: Critical Examination of Contradictory Evidence

Imagine a customer who dismisses negative reviews about a favored product despite credible evidence. This is Disconfirmation Bias—a cognitive bias where individuals critically examine evidence that contradicts their beliefs more than evidence that supports them.

Blind Spot Bias: Failing to Recognize One's Own Cognitive Biases

Imagine a manager who believes they are objective but consistently favors certain team members. This is Blind Spot Bias—a cognitive bias where individuals fail to recognize their own biases.

Simpson's Paradox: Interpreting Data Trends Differently When Combined

Imagine a company that sees an overall increase in sales but a decrease in each product category when looked at separately. This is Simpson's Paradox—a cognitive bias where data trends can appear differently when combined versus when they are separated.

Feature Positive Effect: Focusing on Presence Rather Than Absence of Features

Imagine a customer who focuses more on the features a product has rather than what it lacks. This is the Feature Positive Effect—a cognitive bias where individuals focus on the presence of features rather than their absence.

Tendency to Minimize Regret: Making Decisions to Avoid Regret

Imagine a customer choosing a product to avoid potential regret later. This is the Tendency to Minimize Regret—a cognitive bias where individuals make decisions aimed at avoiding future regret.

Social Loafing: Exerting Less Effort in a Group Than When Alone

Imagine a team project where some members put in less effort, assuming others will pick up the slack. This is Social Loafing—a cognitive bias where individuals exert less effort in a group than when working alone.

Scarcity Heuristic: Valuing Something More Because It Is Perceived as Scarce

Imagine a customer who rushes to buy a product because it's labeled as "limited edition." This is the Scarcity Heuristic—a cognitive bias where individuals value something more because it is perceived as scarce.

Restraint Bias: Overestimating Self-Control in the Face of Temptation

Imagine a customer who believes they can easily resist impulse purchases but ends up overspending during a sale. This is Restraint Bias—a cognitive bias where individuals overestimate their ability to control impulses.

Moral Credential Effect: Using Past Good Deeds to Justify Future Bad Ones

Imagine a customer who feels entitled to act selfishly after making a generous purchase. This is the Moral Credential Effect—a cognitive bias where individuals use past good deeds to justify future bad actions.

Less-Is-Better Effect: Preference for Smaller Sets of Better Items

Imagine a customer who prefers a small selection of high-quality products over a vast array of average ones. This is the Less-Is-Better Effect—a cognitive bias where individuals favor smaller sets of superior items.

Information Bias: Seeking Information Even When It Cannot Affect Action

Imagine a customer who continues to seek more information about a product even after they've made a purchase decision. This is Information Bias—a cognitive bias where individuals seek information even when it cannot affect their actions.

Groupthink: Conforming to Group Consensus Without Critical Analysis

Imagine a team of customers deciding on a product based on group consensus rather than individual evaluation. This is Groupthink—a cognitive bias where individuals prioritize group harmony over critical analysis.

G.I. Joe Fallacy: Knowing About a Bias Doesn't Eradicate Its Influence

Imagine a customer who is aware of the impact of advertising but still gets swayed by a well-crafted commercial. This is the G.I. Joe Fallacy—a cognitive bias where knowing about a bias doesn't necessarily prevent its influence.

Forer Effect: Believing General Statements as Highly Accurate for Oneself

Imagine a customer who reads a product description or a review and feels it speaks directly to them, even though the statements are quite general. This is the Forer Effect—a cognitive bias where individuals believe vague, general statements are highly accurate for themselves.

False Memory: Recollections of Events That Did Not Occur

Imagine a customer who vividly remembers a positive experience with a product that they never actually had. This is False Memory—a cognitive bias where individuals recall events or details that never occurred.

Conservatism Bias: Insufficient Adjustment of Beliefs When Presented With New Evidence

Imagine a customer who sticks to an outdated belief about a product despite new, compelling evidence that suggests otherwise. This is Conservatism Bias—a cognitive bias where individuals make insufficient adjustments to their beliefs when presented with new evidence.

Belief Perseverance: Maintaining Beliefs Despite Contradictory Evidence

Imagine a customer who continues to believe in a product’s effectiveness despite new evidence showing it has flaws. This is Belief Perseverance—a cognitive bias where individuals maintain their beliefs even when presented with contradictory evidence.

Backfire Effect: Strengthening of Beliefs When Challenged

Imagine a customer who, when presented with evidence contrary to their beliefs about a product, becomes even more convinced of their original stance. This is the Backfire Effect—a cognitive bias where attempts to change someone's mind with evidence can reinforce their preexisting beliefs.

Impact Bias: Overestimating the Duration of Emotional Reactions

Imagine a customer who believes that buying a new gadget will make them happy for a long time or that a poor service experience will ruin their mood for days. This is Impact Bias—a cognitive bias where people overestimate the duration and intensity of their emotional reactions to future events.

Frequency Illusion: Noticing Something More Often After Learning About It

Imagine a customer who starts noticing a specific brand or product everywhere after encountering it for the first time. This is the Frequency Illusion—a cognitive bias where people notice something more frequently after they have been exposed to it.

Effort Justification: Valuing Experiences More Due to Effort Invested

Imagine a customer who feels particularly satisfied with a product because they put in a lot of effort to obtain it. This is Effort Justification—a cognitive bias where people tend to value an outcome more if they have invested a lot of effort into achieving it.

Clustering Illusion: Seeing Patterns in Random Data

Imagine a customer who believes that because they had three bad experiences in a row with a brand, the brand must be inherently bad. This is Clustering Illusion—a cognitive bias where people see patterns in random data.

Counterfactual Thinking: Imagining Alternative Scenarios That Did Not Happen

Imagine a customer who regrets not choosing a different product, constantly thinking about "what if" scenarios. This is Counterfactual Thinking—a cognitive bias where people imagine alternative outcomes to events that have already occurred.

Money Illusion: Focusing on Nominal Rather Than Real Values

Picture a customer who is excited about a salary increase but doesn’t consider the rising cost of living. This is Money Illusion—a cognitive bias where people focus on nominal values (the face value of money) rather than real values (adjusted for inflation).
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