Experience Journal

Over the weekend, I found myself watching a Netflix series that I realized had become quite boring and unenjoyable. I complained to my partner about this, and he asked, "Then why do you still watch it?" and I responded, "Because I have already watched 2 seasons." In that moment, I realized I had fallen prey to the sunk-cost fallacy.

Understanding How They Impact Customer Experience

The influence regret aversion has on your customer experience.

The impact the fresh start effect has on people looking for a new home

In this article, we will delve into some common cognitive biases that can affect our memories and discuss strategies for minimizing their impact

There are some defining moments throughout all stages of a real estate customer journey that should be treated differently, with higher degree of importance and care. Do you know how to identify these moments?

The whole point of mystery shopping is to find out what actual customers experience - but most mystery shopping programs fail miserably at this. These are the fundamental mistakes.

"Positive" is not a panacea. And will never be

Buying a new home is not an impulse purchase and when it comes to making the big commitment, customer experience is a key decision driver for investors, sellers and end-users alike. In an industry that is built on a long-term relationship, bolstering your customer satisfaction levels will not be enough anymore.

Needless to say that every single company is trying to map their own journey: customer service, customer experience, purchase decision or user experience – they are all journeys but often confused and mixed.

What would happen if after every single interaction you asked your partner about how much love he or she shared with you on a scale from 1 to 10?

In the race to win customers’ hearts, standout customer experience (CX) is your secret weapon. With companies grappling for market share, those that craft memorable, enjoyable customer interactions are the ones that lead the pack.

Ever felt like your business operations could use a turbo boost? You’re not alone. Many companies find themselves bogged down by inefficiencies that not only slow them down but also hurt customer satisfaction. Here’s a bit of good news: improving your customer experience (CX) can dramatically enhance your operational efficiency.

In today's fast-paced market environment, the significance of customer experience (CX) cannot be overstated. As businesses strive to differentiate themselves, understanding the direct link between CX and business growth becomes crucial.

In today’s competitive business landscape, customer experience (CX) stands out as a critical differentiator. More than just a buzzword, effective CX strategies are pivotal in enhancing customer satisfaction, which in turn drives substantial improvements in business performance across various metrics