Customer Experience (CX) Journey Emotional Gap Template

Our CX Journey Emotions & Emotional Gap Template helps you visualize and analyze customer emotions at each touchpoint. Available in PPT and Key formats, it identifies emotional gaps to improve overall customer satisfaction.

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Step-by-step
If you plan to use this component with Finsweet's Table of Contents attributes, follow these steps:
  1. Remove the current class from the content27_link item as Webflow's native current state will automatically be applied.
  2. To add interactions that automatically expand and collapse sections in the table of contents, select the content27_h-trigger element, add an element trigger, and choose Mouse click (tap).
  3. For the first click, select the custom animation 'Content 27 table of contents [Expand]' and for the second click, select the custom animation 'Content 27 table of contents [Collapse]'.
  4. In the Trigger Settings, deselect all checkboxes other than Desktop and above. This disables the interaction on tablet and below to prevent scrolling bugs.

What do you need to know about this template?

Creating a seamless and emotionally satisfying customer journey is key to building loyalty and advocacy. Our Customer Experience (CX) Journey Emotions & Emotional Gap Template is designed to help you map out and analyze the emotions customers experience at each touchpoint. By visualizing these emotions, you can identify where customers feel delighted, frustrated, or indifferent, and pinpoint emotional gaps that need addressing.

This template allows you to create a comprehensive emotional map of your customer's journey, highlighting areas for improvement and opportunities to enhance the overall experience. It is particularly useful for businesses aiming to increase customer satisfaction, retention, and loyalty. Available in both PowerPoint (PPT) and Keynote (Key) formats, the template is user-friendly and easily customizable to fit your specific needs.

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Key Benefits:

  • Visualize customer emotions
  • Identify emotional gaps
  • Enhance customer satisfaction
  • Drive customer loyalty

Use Cases:

  • Customer journey mapping
  • Experience optimization
  • Feedback analysis
  • Service design

Formats:

  • PowerPoint (ppt)
  • Keynote (key)
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