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Office
601 Burj Al Salam, Trade Center, Dubai
Case Studies
Explore our case studies on customer experience, management consulting,
loyalty programs & digital transformation
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Renascence Blogs
Experience Journal
Discover the latest industry trends and expert insights in our blog.
Marketing
The Power of Storytelling in Marketing
Learn how storytelling can elevate your marketing strategy.
Technology
The Future of AI in Business
Discover how AI is transforming industries and shaping the future.
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Customer Experience
Customer Experience (CX) in Healthcare: A Cure for Patient Pain Points
This article explores how healthcare systems—from public hospitals to private clinics and health-tech platforms—are using Customer Experience (CX) to eliminate pain points and deliver care that is not only clinical, but also cognitively and emotionally coherent.
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Digital Transformation
Digital Transformation (DT) Trends in 2026: What to Expect
This article explores the leading DT trends of 2026—not predictions, but practical shifts happening now across CX, EX, and operational models in the Middle East and globally.
Behavioral Economics
Behavioral Economics for Business: How Companies Use It Every Day
From pricing strategy to employee onboarding, BE helps businesses design for real human behavior—emotional, biased, sometimes irrational, but always patterned. This article explores how leading firms are integrating BE across touchpoints to reduce friction, boost trust, and increase decision alignment.
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Employee Experience
Employee Experience (EX) How-To: Practical Tips That Work
Employee Experience doesn’t improve by chance—it improves by design. And while strategies, frameworks, and tech are important, real EX progress happens in everyday behaviors, rituals, and touchpoints.
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Employee Experience
The Critical Factors Influencing Employee Experience (EX)
Employee Experience (EX) is no longer a side conversation. In 2025, it’s a boardroom priority, a leadership KPI, and a strategic advantage. But what truly shapes EX—and what’s just noise?
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Employee Experience
Remote Employee Experience (EX) Jobs: How To Succeed in 2025
By 2025, the remote workforce isn't a side experiment—it’s a permanent and growing talent layer across the global economy. In the Middle East and beyond, companies are hiring remotely to access niche skills, reduce overhead, and provide flexibility. But flexibility alone doesn’t equal satisfaction.
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Customer Experience
Customer Experience (CX) for SMEs in the Middle East: What Works and What Fails
In the Middle East, SMEs contribute between 30% to 50% of GDP depending on the country—and in places like the UAE and Saudi Arabia, governments are actively investing in this sector as a pillar of economic diversification. But while many SMEs offer innovation and agility, their Customer Experience (CX) maturity often lags behind.
Employee Experience
Why CX Starts With EX in 2026: Culture, Connection, Performance
You can’t deliver empathy to your customers if your employees feel ignored. You can’t build trust externally if it doesn’t exist internally. And no amount of automation, personalization, or service design can compensate for a disengaged workforce.
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Employee Experience
The Employee Experience (EX) Wheel: Mapping Outcomes
How do organizations actually track and improve employee experience across so many variables—culture, onboarding, recognition, trust, feedback, and growth?
Behavioral Economics
Behavioral Economics Can Best Be Described As "Psychology Meets Economics"
For decades, economics operated under the assumption that humans are rational agents. At the same time, psychology studied how emotions, memory, and perception shape human decisions. When these two worlds collided, a new discipline emerged—behavioral economics (BE)—one that sees the world not as a perfect market of calculators, but as a messy, emotional, biased, and deeply human system of decision-making.
Behavioral Economics
Behavioral Economics Is More Than Just Numbers
At first glance, behavioral economics looks like a subfield of economics—anchored in equations, probabilities, and experiments. But dig deeper, and you’ll find something more powerful. Behavioral economics is a lens for understanding how people feel, decide, trust, and act in real life.
Behavioral Economics
Behavioral Economics Explains Why People Are Irrational: And What to Do About It
Classical economics assumes people are rational—calculating risk, maximizing utility, and always acting in their own best interest. But behavioral economics blew that myth wide open. People procrastinate, overpay, overreact, ignore facts, and choose things that hurt them. And they do it consistently.
Behavioral Economics
Is Behavioral Economics Micro or Macro? Understanding Its Scope
When behavioral economics (BE) entered the mainstream, it was widely viewed as a microeconomic tool—focused on the quirks of individual decision-making. But as governments, organizations, and economists expanded its use, a new question emerged: Can behavioral economics shape systems—not just individuals?
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Employee Experience
How McKinsey Approaches Employee Experience (EX)? Strategies for Modern Organizations
This article explores how McKinsey frames and operationalizes EX, drawing from real frameworks, case data, and published insights. We’ll look at what they get right, where they’re pushing the field, and what other organizations can learn from their structure.
Behavioral Economics
Behavioral Economics Is Dead: Debates on Its Future
The phrase “Behavioral Economics is dead” doesn’t come from skeptics alone—it’s a headline that’s appeared in conferences, academic critiques, and even op-eds by economists themselves. But what does it actually mean?
Renascence Podcasts
Experience Loom
Discover the latest insights from industry leaders in our management consulting and customer experience podcasts.
The Naked Customer. Episode 3. Customer Loyalty, Brand Loyalty & CX
In this episode, Aslan Patov speaks with Chaya Sakhuja, CEO of QBF Consulting, about the evolution of loyalty programs in the Middle East. From the success of U by Emaar to the rise of bank-partnered loyalty programs, we uncover what makes a loyalty program truly work.
Artificial Intelligence
Coming soon
The Naked Customer. Episode 2. Artificial Intelligence (AI) in Customer Experience (CX)
In this episode of The Naked Customer Podcast, host Aslan Patov is joined by JD Ackley, CEO of RAIZOR AI, to explore the evolving role of AI in customer experience (CX) and its impact on automation, job security, and creativity.
Experience
Coming soon
The Naked Customer. Episode 1. Customer Experience Awards
In this episode of The Naked Customer Podcast, host Aslan Patov is joined by Mark Hamill, CEO & Co-founder of ARCET Global, to explore the evolution of Customer Experience (CX) and its growing role in business transformation.
Experience
Coming soon
The Naked Customer. Episode 1. Customer Experience Awards
In this episode of The Naked Customer Podcast, host Aslan Patov is joined by Mark Hamill, CEO & Co-founder of ARCET Global, to explore the evolution of Customer Experience (CX) and its growing role in business transformation.
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Artificial Intelligence
Coming soon
The Naked Customer. Episode 2. Artificial Intelligence (AI) in Customer Experience (CX)
In this episode of The Naked Customer Podcast, host Aslan Patov is joined by JD Ackley, CEO of RAIZOR AI, to explore the evolving role of AI in customer experience (CX) and its impact on automation, job security, and creativity.
FAQs
Few questions we frequently encounter in regards to customer experience consulting
What is customer experience consulting?
Customer experience consulting involves helping businesses improve every interaction a customer has with their brand. Consultants analyze customer journeys, identify pain points, and implement strategies to enhance satisfaction, loyalty, and overall customer experience.
Why is customer centricity important for businesses?
Customer centricity focuses on creating positive customer experiences at every touchpoint. It is crucial because it leads to higher customer satisfaction, loyalty, and retention, ultimately driving business growth and profitability.
How can customer experience consulting benefit my business?
Customer experience consulting can benefit your business by providing expert insights into customer behavior, identifying areas for improvement, and developing tailored strategies to enhance customer satisfaction, increase loyalty, and boost revenue.
What are the key components of a successful customer experience strategy?
A successful customer experience strategy includes understanding customer needs and preferences, mapping the customer journey, implementing personalized interactions, gathering and analyzing feedback, and continuously improving processes based on data-driven insights.
How does customer feedback play a role in customer centricity?
Customer feedback is vital for customer centricity as it provides direct insights into customer experiences and expectations. By collecting and analyzing feedback, businesses can make informed decisions to enhance their services and products, leading to better customer satisfaction.
What tools and technologies are used in customer experience consulting?
Tools and technologies used in customer experience consulting include customer relationship management (CRM) systems, customer feedback platforms, journey mapping tools, analytics software, and artificial intelligence (AI) for personalized experiences.
How can businesses measure the success of their customer experience initiatives?
Businesses can measure the success of their customer experience initiatives through key performance indicators (KPIs) such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES), customer retention rates, and revenue growth.
What are common challenges in implementing a customer-centric culture?
Common challenges in implementing a customer-centric culture include resistance to change, lack of alignment across departments, inadequate customer data, insufficient training for employees, and difficulty in measuring and analyzing customer experience metrics.
How can personalization improve customer experience?
Personalization can improve customer experience by tailoring interactions, offers, and communications to individual customer preferences and behaviors. This makes customers feel valued and understood, leading to increased satisfaction and loyalty.
What role does employee training play in customer experience consulting?
Employee training is crucial in customer experience consulting as it equips staff with the skills and knowledge to deliver exceptional service. Training programs focus on understanding customer needs, effective communication, problem-solving, and fostering a customer-centric mindset.