Choice Architecture Workshop

Step 1: Setup

• Materials Needed: Various templates of choice architectures (menus, websites, service paths), examples of behavioral biases from the "Rebel Unravel" deck, customer scenario cards, feedback forms.
• Room Preparation: Set up stations for different choice architecture scenarios, including digital interfaces and physical layouts.

Step 2: Briefing Participants

• Introduce the concept of choice architecture and its impact on customer experience.
• Explain how different structures can leverage behavioral biases to influence customer decisions.

Step 3: Learning Behavioral Principles

• Review key behavioral biases that affect decision-making using the "Rebel Unravel" cards, such as Anchoring, Framing, and Choice Overload.

Step 4: Distributing Scenarios

• Give each team a customer scenario that includes specific needs and preferences.

Step 5: Design Phase

• Teams use the provided templates to design or modify a choice architecture that best fits their given customer scenario.

Step 6: Implementing Biases

• Encourage teams to incorporate insights from behavioral biases to optimize the effectiveness of their designs.

Step 7: Peer Review

• Teams present their designs to other groups for critique and feedback, focusing on how well the architecture meets customer needs and leverages behavioral insights.

Step 8: Refinement

• Based on feedback, teams refine their designs to better align with customer psychology and scenario requirements.

Step 9: Final Presentation

• Teams present their final designs to the entire workshop, explaining their choice architecture strategy and the behavioral principles applied.

Step 10: Panel Feedback

• A panel of facilitators and invited experts provide feedback on the choice architectures, discussing their potential real-world effectiveness and customer impact.

Step 11: Debriefing

• Facilitate a debrief session to reflect on the learning process, discussing the influence of choice architecture on customer decisions.

Step 12: Reflection and Learning

• Participants reflect on how they can apply the concepts learned to their work, enhancing customer interactions and satisfaction.

Step 13: Feedback Collection

• Gather feedback on the workshop’s structure, content, and the overall learning experience to improve future sessions.

Step 14: Follow-Up

• Organize a follow-up meeting to assess how participants have implemented the strategies in their work environments and the outcomes of these changes.

Step 15: Celebrating Success

• Recognize and reward innovative and effective choice architecture designs that show a deep understanding of customer behavior and needs.

Step 16: Continued Practice

• Encourage continuous learning and experimentation with choice architecture in various projects to keep improving the customer experience.

The Choice Architecture Workshop not only deepens participants’ understanding of how decision environments affect customer behavior but also empowers them to design more intuitive and satisfying customer experiences.