Nudgeathon

Step 1: Setup

• Materials Needed: Information packets on various behavioral economics principles, "Rebel Unravel" cards that highlight common behavioral biases, case studies of customer interactions, and materials for prototyping ideas (paper, markers, digital tools).
• Room Preparation: Arrange the room with multiple workstations equipped with all necessary materials and a presentation area.

Step 2: Briefing Participants

• Introduce the concept of nudges and their role in influencing customer behavior in subtle but effective ways.
• Explain the competition aspect: teams will develop a nudge strategy to solve a specific CX challenge.

Step 3: Understanding Behavioral Principles

• Distribute informational packets and select "Rebel Unravel" cards to familiarize teams with behavioral biases and nudging principles relevant to the day's challenge.

Step 4: Identifying CX Challenges

• Present real-world CX challenges that each team will address. These can range from increasing online conversions to enhancing retail store experiences.

Step 5: Ideation Phase

• Teams brainstorm potential nudges that can positively influence customer decisions related to their challenge.
• Encourage the use of insights from behavioral biases to craft effective nudges.

Step 6: Prototype Development

• Teams develop a prototype or a detailed plan of their nudge. This might include changes to website layouts, new signage in stores, or scripts for customer service interactions.

Step 7: Pitch Preparation

• Prepare a compelling presentation of their nudge concept, explaining the rationale behind the nudge and how it leverages behavioral economics to improve CX.

Step 8: Nudge Presentations

• Teams present their concepts to a panel comprising facilitators and possibly other invited stakeholders.

Step 9: Feedback and Iteration

• Receive feedback from the panel and other participants. Teams iterate on their designs based on this feedback.

Step 10: Final Evaluation

• After revisions, teams present their final nudge strategy. The panel judges the strategies based on creativity, effectiveness, and applicability.

Step 11: Debriefing

• Discuss the potential real-world impact of each team's nudge and how it might be implemented effectively.

Step 12: Reflection and Learning

• Facilitate a session where participants reflect on what they learned about nudging and behavioral economics.

Step 13: Feedback Collection

• Collect feedback on the event's structure, educational value, and overall engagement.

Step 14: Follow-Up

• Organize a follow-up session to assess if any team has been able to implement their nudge in a real setting and discuss the outcomes.

Step 15: Celebrating Success

• Recognize and reward the most innovative and effective nudge strategies developed during the workshop.

Step 16: Continued Practice

• Encourage ongoing engagement with behavioral economics principles through regular internal newsletters, workshops, or a dedicated Slack channel.

Nudgeathon not only fosters an understanding of behavioral economics in CX strategy but also encourages practical application, leading to more thoughtful and customer-centric decision-making across the organization.