Persona Bingo

Step 1: Setup

• Materials Needed: Custom bingo cards with blank spaces for traits, needs, or behaviors, persona descriptions, markers or stamps, prizes for winners.
• Room Preparation: Set up a comfortable area where each participant can view a presentation and have space to fill out cards.

Step 2: Briefing Participants

• Explain the objective: to fill out a bingo card with persona traits that match revealed descriptions.
• Review the rules: Traits must be correctly matched to the persona descriptions provided during the game. Wins are confirmed by checking the accuracy of matches.

Step 3: Starting the Game

• Distribute blank bingo cards and markers to each participant.

Step 4: Revealing Persona Traits

• The facilitator presents traits, needs, or behaviors one by one, and participants mark them on their cards if they match their persona's profile.

Step 5: Discussion of Traits

• After each trait is called, hold a brief discussion on why this trait might be important for understanding customer needs and preferences.

Step 6: First Bingo Check

• Once a participant calls "Bingo," pause the game to verify the accuracy of their matches. Discuss how these traits collectively contribute to a coherent persona profile.

Step 7: Continue the Game

• Continue revealing traits until more participants complete their bingo lines, discussing each set of traits in detail.

Step 8: Deeper Insights

• For each bingo win, delve deeper into how these traits affect product preferences, service expectations, and interaction styles.

Step 9: Game Conclusion

• Conclude the game after a set number of rounds or when most participants have at least one bingo.

Step 10: Debriefing

• Gather all participants to discuss what they learned about the customer personas and how this knowledge can be applied to real-world scenarios.

Step 11: Learning Reflection

• Encourage participants to reflect on how the persona traits they worked with can influence their day-to-day interactions and decision-making in their roles.

Step 12: Feedback Collection

• Collect feedback on the game’s design and educational impact to refine and enhance future sessions.

Step 13: Follow-Up

• Schedule a follow-up session to discuss how participants have used these insights in their work and any observable outcomes.

Step 14: Celebrating Success

• Recognize and reward participants who demonstrated a deep understanding of the personas or who contributed insightful discussions during the game.

Step 15: Continued Practice

• Encourage teams to continue engaging with persona development activities to maintain a customer-centric approach in all business operations.

Persona Bingo is not just a fun activity but also a practical tool for embedding a deep understanding of customer profiles into the organizational culture, ensuring that every team member can contribute effectively to tailored customer experiences.