Benzinga: Behavioral Science Is Set To Revolutionize Customer Experience
Published on
December 17, 2024
Renascence, a leading Customer Experience (CX) Consulting Firm founded by Aslan Patov, is excited to announce the launch of REBEL Reveal, a groundbreaking toolkit designed to transform the way businesses approach Customer Experience. REBEL Reveal fuses CX with Behavioral Economics, offering a deck of 36 cards that highlight how behavioral biases impact Customer Experience (CX). This innovative product marks a significant advancement in the CX industry, reinforcing Renascence’s commitment to creating truly human-centric solutions.
REBEL Reveal is engineered to bridge the gap between Behavioral Economics and Customer Experience, providing businesses with actionable insights to enhance their CX strategies. The toolkit features 36 meticulously designed cards, each focusing on a specific behavioral bias and its effect on key CX areas such as customer satisfaction, loyalty, engagement and more. By understanding these biases, companies can better anticipate and meet customer needs, leading to improved business outcomes.
“We are incredibly excited about the launch of REBEL Reveal,” said Aslan Patov, Founder of Renascence. “This toolkit represents a significant breakthrough in the CX field. By integrating Behavioral Economics, REBEL (family of products) offer a unique perspective that will empower businesses to create more effective and human-centric customer experiences.”
Designed for CX professionals, managers, and business leaders, REBEL Reveal offers flexibility and customization to suit various organizational needs. The deck’s user-friendly format allows teams to easily incorporate behavioral insights into their CX strategies, fostering a deeper understanding of customer behaviors and preferences. The innovative approach of REBEL Reveal ensures that businesses can enhance their customer interactions, leading to increased efficiency, better performance, and significant cost savings.
Renascence has a strong reputation for delivering cutting-edge Customer Experience (CX) solutions tailored to the unique challenges of each client. With the introduction of REBEL Reveal, the company continues to lead the way in merging behavioral science with practical CX applications, solidifying its position as a pioneer in the industry.
Link to the story is right here.
Check Renascence's Signature Services
Unparalleled Services
Behavioral Economics
Discover the power of Behavioral Economics in driving customer behavior.
Unparalleled Services
Mystery Shopping
Uncover hidden insights with our mystery shopping & touchpoint audit services.
Unparalleled Services
Experience Design
Crafting seamless journeys, blending creativity & practicality for exceptional experiences.
Renascence Podcasts
Experience Loom
Discover the latest insights from industry leaders in our management consulting and customer experience podcasts.
The Naked Customer. Episode 3. Customer Loyalty, Brand Loyalty & CX
In this episode, Aslan Patov speaks with Chaya Sakhuja, CEO of QBF Consulting, about the evolution of loyalty programs in the Middle East. From the success of U by Emaar to the rise of bank-partnered loyalty programs, we uncover what makes a loyalty program truly work.
Artificial Intelligence
Coming soon
The Naked Customer. Episode 2. Artificial Intelligence (AI) in Customer Experience (CX)
In this episode of The Naked Customer Podcast, host Aslan Patov is joined by JD Ackley, CEO of RAIZOR AI, to explore the evolving role of AI in customer experience (CX) and its impact on automation, job security, and creativity.
Experience
Coming soon
The Naked Customer. Episode 1. Customer Experience Awards
In this episode of The Naked Customer Podcast, host Aslan Patov is joined by Mark Hamill, CEO & Co-founder of ARCET Global, to explore the evolution of Customer Experience (CX) and its growing role in business transformation.
Experience
Coming soon
The Naked Customer. Episode 1. Customer Experience Awards
In this episode of The Naked Customer Podcast, host Aslan Patov is joined by Mark Hamill, CEO & Co-founder of ARCET Global, to explore the evolution of Customer Experience (CX) and its growing role in business transformation.
No items found.
No items found.
No items found.
No items found.
No items found.
Artificial Intelligence
Coming soon
The Naked Customer. Episode 2. Artificial Intelligence (AI) in Customer Experience (CX)
In this episode of The Naked Customer Podcast, host Aslan Patov is joined by JD Ackley, CEO of RAIZOR AI, to explore the evolving role of AI in customer experience (CX) and its impact on automation, job security, and creativity.
Latest Articles in Experience Journal
Experience Journal's Latest
Stay up to date with our informative blog posts.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
%20in%20Healthcare.%20A%20Cure%20for%20Patient%20Pain%20Points.webp)
Customer Experience (CX) in Healthcare: A Cure for Patient Pain Points
This article explores how healthcare systems—from public hospitals to private clinics and health-tech platforms—are using Customer Experience (CX) to eliminate pain points and deliver care that is not only clinical, but also cognitively and emotionally coherent.
%20Trends%20in%202026.%20What%20to%20Expect.webp){kind=spacer}
Digital Transformation (DT) Trends in 2026: What to Expect
This article explores the leading DT trends of 2026—not predictions, but practical shifts happening now across CX, EX, and operational models in the Middle East and globally.
Behavioral Economics for Business: How Companies Use It Every Day
From pricing strategy to employee onboarding, BE helps businesses design for real human behavior—emotional, biased, sometimes irrational, but always patterned. This article explores how leading firms are integrating BE across touchpoints to reduce friction, boost trust, and increase decision alignment.
%20How-To.%20Practical%20Tips%20That%20Work.webp)
Employee Experience (EX) How-To: Practical Tips That Work
Employee Experience doesn’t improve by chance—it improves by design. And while strategies, frameworks, and tech are important, real EX progress happens in everyday behaviors, rituals, and touchpoints.
.webp)
The Critical Factors Influencing Employee Experience (EX)
Employee Experience (EX) is no longer a side conversation. In 2025, it’s a boardroom priority, a leadership KPI, and a strategic advantage. But what truly shapes EX—and what’s just noise?
%20Jobs.%20How%20To%20Succeed%20in%202025.webp)
Remote Employee Experience (EX) Jobs: How To Succeed in 2025
By 2025, the remote workforce isn't a side experiment—it’s a permanent and growing talent layer across the global economy. In the Middle East and beyond, companies are hiring remotely to access niche skills, reduce overhead, and provide flexibility. But flexibility alone doesn’t equal satisfaction.
%20for%20SMEs%20in%20the%20Middle%20East.%20What%20Works%20and%20What%20Fails.webp)
Customer Experience (CX) for SMEs in the Middle East: What Works and What Fails
In the Middle East, SMEs contribute between 30% to 50% of GDP depending on the country—and in places like the UAE and Saudi Arabia, governments are actively investing in this sector as a pillar of economic diversification. But while many SMEs offer innovation and agility, their Customer Experience (CX) maturity often lags behind.
Why CX Starts With EX in 2026: Culture, Connection, Performance
You can’t deliver empathy to your customers if your employees feel ignored. You can’t build trust externally if it doesn’t exist internally. And no amount of automation, personalization, or service design can compensate for a disengaged workforce.
%20Wheel.%20Mapping%20Outcomes.webp)
The Employee Experience (EX) Wheel: Mapping Outcomes
How do organizations actually track and improve employee experience across so many variables—culture, onboarding, recognition, trust, feedback, and growth?
Behavioral Economics Can Best Be Described As "Psychology Meets Economics"
For decades, economics operated under the assumption that humans are rational agents. At the same time, psychology studied how emotions, memory, and perception shape human decisions. When these two worlds collided, a new discipline emerged—behavioral economics (BE)—one that sees the world not as a perfect market of calculators, but as a messy, emotional, biased, and deeply human system of decision-making.
Behavioral Economics Is More Than Just Numbers
At first glance, behavioral economics looks like a subfield of economics—anchored in equations, probabilities, and experiments. But dig deeper, and you’ll find something more powerful. Behavioral economics is a lens for understanding how people feel, decide, trust, and act in real life.
Behavioral Economics Explains Why People Are Irrational: And What to Do About It
Classical economics assumes people are rational—calculating risk, maximizing utility, and always acting in their own best interest. But behavioral economics blew that myth wide open. People procrastinate, overpay, overreact, ignore facts, and choose things that hurt them. And they do it consistently.
Is Behavioral Economics Micro or Macro? Understanding Its Scope
When behavioral economics (BE) entered the mainstream, it was widely viewed as a microeconomic tool—focused on the quirks of individual decision-making. But as governments, organizations, and economists expanded its use, a new question emerged: Can behavioral economics shape systems—not just individuals?
%3F%20Strategies%20for%20Modern%20Organizations.webp)
How McKinsey Approaches Employee Experience (EX)? Strategies for Modern Organizations
This article explores how McKinsey frames and operationalizes EX, drawing from real frameworks, case data, and published insights. We’ll look at what they get right, where they’re pushing the field, and what other organizations can learn from their structure.
Behavioral Economics Is Dead: Debates on Its Future
The phrase “Behavioral Economics is dead” doesn’t come from skeptics alone—it’s a headline that’s appeared in conferences, academic critiques, and even op-eds by economists themselves. But what does it actually mean?
%20Leader%20Do%3F.webp)
What Does an Employee Experience (EX) Leader Do?
In this article, we’ll explore what EX letters are, where they’re used, and how they differ from conventional HR communication. With verified examples from real organizations and no fictional embellishments, this guide is about how companies are using written rituals to close loops, shape emotion, and build trust.
What Does an Employee Experience (EX) Leader Do?
In 2026, Employee Experience (EX) Leaders are no longer just HR executives with a trendy title—they’re behavioral designers, experience architects, and culture strategists. Their role blends psychology, technology, human-centered design, and organizational transformation.
%20Is%20Important%20in%202026.webp)
Why Employee Experience (EX) Is Important in 2026
In this article, we examine the real reasons EX matters right now, using verified data, case examples from the Middle East and beyond, and behavioral science principles that explain why employees don't just remember what they do—they remember how it made them feel.