Experience Journal
Ideas, insights, thoughts and many more in our customer experience blog
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Customer Experience (CX) in Healthcare: A Cure for Patient Pain Points

Foot-in-the-Door Phenomenon: Agreeing to Larger Requests After Small Ones

Explanatory Style: The Impact of Positive vs. Negative Explanations on Customer Satisfaction

Narrow Framing: Limited Perspective in Decision Making

Innovator’s Bias: Overvaluing Innovation

Behavioral Confirmation: Self-Fulfilling Prophecies in Customer Interactions

Bilateral Symmetry Preference: Preference for Symmetrical Faces

Normative Simplification: Reducing Norm Complexity

Substitution Effect: Replacing Complex Questions with Simple Ones

Desirability Bias: Overestimating the Likelihood of Desired Outcomes

Moral Intuitions: Decisions Based on Moral Judgments

Illusion of Explanatory Depth: Overestimating Understanding of Complex Systems

Self-Efficacy: Customers’ Belief in Their Ability to Achieve Goals

Sympathetic Bias: Overemphasis on Compassionate Responses

Self-Discrepancy Theory: Gaps Between Actual, Ideal, and Ought Selves

Dynamic Inconsistency: Changing Preferences Over Time

Prejudice Bias: Preconceived Notions Influencing Customer Judgments

Functional Fixedness: Limiting Customer Use of Products to Traditional Uses

Contextual Heuristic: Simplifying Decisions Based on Context

Cognitive Discrepancy: Conflict Between Beliefs and Actions

Motivated Cognition Effect: Biased Thinking to Fit Desires

Biased Sampling: Misjudging Customer Preferences from Incomplete Data

End-State Bias: Overemphasizing Final Outcomes

Reciprocal Altruism: Mutual Benefit Driving Customer Loyalty

Rational Ignorance: Choosing Not to Know Because the Cost of Educating Oneself Exceeds the Potential Benefit

Memory Conformity: Memory Influenced by Others

Chunking: Simplifying Information to Enhance Customer Understanding

Precommitment: Making Binding Decisions to Influence Future Actions

Schema Theory: Frameworks for Understanding Customer Experiences

Perceptual Weighting: Giving Different Weights to Perceived Information

Utility Heuristic: Judging Based on Perceived Usefulness
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Customer Experience (CX) and Marketing: How to Align Campaigns with Customer Needs
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Applying Customer Experience (CX) Theory to Real-World Scenarios
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Customer Experience (CX) and Employee Experience (EX): Why Both Matter for Business Growth
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Who is Responsible for Customer Experience (CX)? Aligning Teams for Success
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Who Are the Key Stakeholders in Customer Experience (CX) Management?
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Building a Strong Skillset in Customer Experience (CX)
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Customer Experience (CX) and Data: The Role of Big Data in CX Strategy
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Customer Experience (CX) and Content Marketing: Crafting Engaging Narratives
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Customer Experience (CX) for Dummies: How to Get Started
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How to Win in the Next Competitive Battleground: Customer Experience (CX)
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Customer Experience (CX) and Technology: How to Leverage Emerging Tech
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Who is a Customer Experience (CX) Associate? Day-to-Day Activities
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Key Components of an Effective Customer Experience (CX) Program
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Customer Experience (CX) Purpose: Building a Customer-Centric Culture
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Customer Experience (CX) Strategy: Best Practices for Success
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Who Are Customer Experience (CX) Management Experts? Career Pathways
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Customer Experience (CX) for Dummies: Essential Strategies for Success
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What Customer Experience (CX) Describes About Customer Loyalty
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How to Choose the Right Customer Experience (CX) Certification
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Customer Experience (CX) and Brand Loyalty: Strategies to Increase Loyalty
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Customer Experience (CX) Innovations at Zalando: Key Strategies
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Customer Experience (CX) vs. Sales: How They Work Together
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Customer Experience (CX) vs. Customer Support: Strategies for Success
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How to Optimize Customer Experience (CX) Touchpoints for Better Results
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Customer Experience (CX) for Dummies: Best Practices for Success
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Customer Experience (CX) and Customer Journey: How to Align Both for Better Results
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Customer Experience (CX) Journey Examples: Best Practices from Top Companies
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How to Use Customer Experience (CX) Quotes to Motivate Your Organization
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Customer Experience (CX) vs. Customer Journey: Enhancing Every Touchpoint
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Customer Experience (CX) for Financial Services in 2025
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Customer Experience (CX) and Customer Feedback: Best Practices for Collecting Feedback
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Building a Robust Customer Experience (CX) Ecosystem for Your Business
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Customer Experience (CX) Lead: Career Path and Growth Opportunities
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The Role of Leadership in Customer Experience (CX) Transformation
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Customer Experience (CX) Model: Aligning with Business Strategy
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Customer Experience (CX) with AI: Enhancing the Customer Journey
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Customer Experience (CX) vs. Customer Service: Which Should You Prioritize?
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Customer Experience (CX) vs. Sales: How They Intersect and Support Each Other
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Customer Experience (CX) and Data: The Role of Big Data in CX Strategy
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Customer Experience (CX) Games: Case Studies and Success Stories
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Customer Experience (CX) and Personalization: Best Practices for 2025
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Customer Experience (CX) Certification: Career Opportunities and Growth
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Best Practices for Developing a Customer Experience (CX) Vision Statement
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Customer Experience (CX) Metrics: Aligning Metrics with Business Goals
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Customer Experience (CX) is the Future of Customer Engagement
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Customer Experience (CX) Lead: Key Skills and Qualifications
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Customer Experience (CX) and Content Marketing: How to Create Personalized Content
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Customer Experience (CX) Officer: How to Drive CX Strategy Across the Organization
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Customer Experience (CX) and User Experience (UX): Understanding the Differences
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Customer Experience (CX) for Dummies: Key Concepts Explained
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Why Customer Experience (CX) is Important for Building Strong Customer Relationships
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Customer Experience (CX) vs. Brand Experience: How They Complement Each Other
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Customer Experience (CX) Analyst: How to Drive Insights and Improvements
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How Customer Experience (CX) Influences Customer Retention
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The Benefits of Earning a Customer Experience (CX) Certification
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Customer Experience (CX) Outcomes: Case Studies in Success
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Customer Experience (CX) vs. Product Management: Which Drives Innovation?
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Customer Experience (CX) is the New Marketing: Strategies for Success
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Customer Experience (CX) and Satisfaction: The Role of Feedback
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How to Develop Key Customer Experience (CX) Skills
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Customer Experience (CX) KPIs: How to Measure and Improve Performance
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Customer Experience (CX) with AI Built for Humans: How to Implement AI Responsibly

How to Write a Customer Service Resume Without Experience
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How to Improve Customer Experience (CX) in B2B Markets
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Customer Experience (CX) and Behavioral Economics: Case Studies in Action
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Customer Experience (CX) Journey Map: Real-World Examples
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Customer Experience (CX) vs. Customer Success: Aligning Strategies for Growth
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How Customer Experience (CX) Can Be Measured Through Key Metrics and KPIs
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How AI is Transforming Customer Experience (CX)
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Customer Experience (CX) for Financial Services: Trends and Best Practices
Experience Loom
Discover the latest insights from industry leaders in our management consulting and customer experience podcasts.
The Naked Customer. Episode 3. Customer Loyalty, Brand Loyalty & CX
In this episode of The Naked Customer Podcast, host Aslan Patov is joined by JD Ackley, CEO of RAIZOR AI, to explore the evolving role of AI in customer experience (CX) and its impact on automation, job security, and creativity.
In this episode of The Naked Customer Podcast, host Aslan Patov is joined by Mark Hamill, CEO & Co-founder of ARCET Global, to explore the evolution of Customer Experience (CX) and its growing role in business transformation.
In this episode of The Naked Customer Podcast, host Aslan Patov is joined by Mark Hamill, CEO & Co-founder of ARCET Global, to explore the evolution of Customer Experience (CX) and its growing role in business transformation.
In this episode of The Naked Customer Podcast, host Aslan Patov is joined by JD Ackley, CEO of RAIZOR AI, to explore the evolving role of AI in customer experience (CX) and its impact on automation, job security, and creativity.